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Ts. Dr. Mathivannan Jaganathan

Senior Lecuturer

UUM College of Business

Universiti Utara Malaysia

Technology Management, Digital Entrepreneurship, Entrepreneurship, Electronic Commerce, Digital Marketing

Ts. Dr. Mathivannan Jaganathan currently a Senior Lecturer at School of Business Management, Universiti Utara Malaysia (Accredited by Association to Advance Collegiate Schools of Business International or AACSB). Mathivannan Jaganathan is a Lecturer in the School of Business Management, Universiti Utara Malaysia, Sintok, Kedah. Prior to his current appointment, he has worked at Universiti Tunku Abdul Rahman as a lecturer of entrepreneurship for almost two years. He taught several entrepreneurship courses at various levels such as Electronic Commerce, Introduction to Entrepreneurship, Franchise Business Management, Business Growth Management, Entrepreneurial Behaviour and Skills and Entrepreneurship at the undergraduate level. Apart from teaching, he is actively involved in research covmore...

Doctor of Philosophy (PhD) Master of Business Administration Bachelor of Technology Management (Hons)

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Latest Additions

  1. Jaganathan, Mathivannan (2014) KAHOOT: Electrify your class with a game-based classroom response system. In: Wacana Pengajaran Dan Pembelajaran Pengajian Tinggi 2014, 10 December 2014, Universiti Utara Malaysia. (Unpublished)
  2. Jaganathan, Mathivannan and Mahmood, Rosli and Ahmad, Shuhymee and Ahmad, Ismail (2013) Identifying the extent and constraints of ICT adoption in the rural-based small and medium enterprises in Malaysia. In: International Conference on Business, Accounting, Finance, and Economics (BAFE 2013), 4th October 2013, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia.
  3. Jaganathan, Mathivannan and Mahmood, Rosli and Ahmad, Shuhymee and Ahmad, Ismail (2014) Effect of environmental context on ICT adoption among rural-based small and medium enterprises in Malaysia. Advances in Environmental Biology, 8 (9). pp. 563-569. ISSN 1995 - 0756
  4. Jaganathan, Mathivannan and Mustapa, Azrain Nasyrah and Wan Hasan, Wan Azlina and Nik Mat, Nik Kamariah and Alekam, Jamal Mohammed Esmail (2014) Does dependency make a difference? The role of convenience, social influence, facilitating condition and self-efficacy on student's purchase behaviour of smartphone. In: International Conference on Quantitative Sciences and Its Applications (ICOQSIA 2014), 12–14 August 2014, Langkawi, Kedah Malaysia.
  5. Jaganathan, Mathivannan (2017) Design your own gamified learning environment. In: Design Your Own Gamified Learning Environment, 23th May 2017, UTLC Learning Lab, OYAGSB. (Unpublished)
  6. Uthamaputhran, Logeswari and Ahmad, Fais and Jaganathan, Mathivannan and HoeChee Hee, Chee Hee (2016) Revisiting influence of marketing effectiveness and environmental awareness on buying behaviour of green product: a SEM approach. Journal of Global Business and Social Entrepreneurship (GBSE), 4 (5). pp. 6-18. ISSN 24621714
  7. Perumal, Selvan and Jaganathan, Mathivannan and Rahim, Othman and Zolkafli, Hussin (2017) Entrepreneurial Orientation Among Malaysian Indian Ethnic Entrepreneurs: Some Preliminary Findings. International Journal of Innovative Research and Advanced Studies, 4 (11). pp. 331-336. ISSN 2394-4404
  8. Jaganathan, Malaysia and Ahmad, Shuhymee and Ishak, Khairol Anuar and Mohd Nafi, Siti Noratisah and Uthamaputhran, Logeswari Determinants for ICT Adoption and Problems: Evidence from Rural Based Small and Medium Enterprises in Malaysia. International Journal of Entrepreneurship, 22 (4). pp. 1-13. ISSN 1939-4675-22-4-203