Article

Ningyan, Cao and Md Isa, Normalisa and Perumal, Selvan (2024) Effects of prior negative experience and personality traits on WeChat and TikTok ad avoidance among Chinese Gen Y and Gen Z. Journal of Theoretical and Applied Electronic Commerce Research, 19 (1). pp. 95-115. ISSN 07181876

Alganad, Amr Mohammed Nasser and Md Isa, Normalisa and Mohd Fauzi, Waida Irani (2023) Why people do not purchase green cars in Malaysia? : the influence of consumption values on consumers' attitude towards green cars. Case Studies on Transport Policy, 12 (-). pp. 1-13. ISSN 2213624X

Prachaseree, Kwanrudee and Ahmad, Norzieiriani and Md Isa, Normalisa (2019) Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market. Voice of Academia (VOA), 15 (1). pp. 52-61. ISSN 1958-5079

Maharum, Siti Munirah and Md Isa, Normalisa and Salahuddin, Norkhazzaina and Saad, Shahrin (2017) The Relationship between Dimension of Consumption Value and Intention to Purchase of Green Products. The International Journal of Business & Management, 5 (10). pp. 215-221. ISSN 2321–8916

Salahuddin, Norkhazzaina and Md Isa, Normalisa and Ahmad, Maisarah and Saad, Shahrin and Salahuddin, Nurul Riddhaina (2017) Literasi Konsep Halal: Perbandingan Antara Belia Muslim dengan Bukan Muslim. Jurnal Pengguna Malaysia, 29. pp. 84-102. ISSN 1511 - 998x

Maharum, Siti Munirah and Md Isa, Normalisa and Salahuddin, Norkhazzaina and Saad, Shahrin (2017) The Relationship between Dimension of Consumption Value and Intention to Purchase of Green Products. The International Journal of Business & Management, 5 (10). pp. 215-221. ISSN 2321–8916

Monograph

Abd Rani, Shamsul Huda and Hashim, Norashidah and Abu Bakar, Lily Julienti and Abdullah, Sahadah and Mustafa Kamil, Bidayatul Akmal and Md Isa, Normalisa (2022) Pemasaran Digital dan Pendekatan Kontemporari dalam melahirkan Usahawan Wanita Berjaya di Yayasan Sultanah Bahiyah. Project Report. Universiti Utara Malaysia, Sintok. (Submitted)