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Number of items: 2.

Busen, Salem Mohamed S. and Mustaffa, Che Su and Mohamad, Bahtiar (2016) Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework. Asia Pacific Journal of Education, Arts and Sciences, 3 (1). pp. 75-82. ISSN 2362-8022

Busen, Salem Mohamed S. and Mustaffa, Che Su (2014) The role of interactive advertisements in developing consumer-based brand equity: A conceptual discourse. Procedia - Social and Behavioral Sciences, 155. pp. 98-103. ISSN 1877-0428

This list was generated on Wed Jun 16 21:46:36 2021 +08.