Mat Yamin, Fadhilah and Wan Ishak, Wan Hussain and Abu Bakar, Siti Zakiah (2022) Boring FB Page? What’s Wrong? In: 7th International Case Study Conference, 13 - 15 September 2022, Raia Hotel & Convention Centre, Terengganu, Malaysia.

Mustafar, Mastora and Mohamed Ismail, Risyawati and Mat Yamin, Fadhilah and Abu Bakar, Siti Zakiah and Mohd Zamani, Siti Norhasmaedayu and Yaacob, Noorulsadiqin Azbiya and Mohd Nawi, Nur Syazwani (2022) Model Ekonomi Mampan Nelayan Berpendapatan B40. Project Report. Universiti Utara Malaysia. (Unpublished)

Wan Ishak, Wan Hussain and Mat Yamin, Fadhilah and Abu Bakar, Siti Zakiah (2021) Norma Baharu, Kaedah Pemasaran Baharu, Jom Digital! (S/O 14804). Other. UUM. (Submitted)

Saad, Norhaiza and Abu Bakar, Siti Zakiah (2020) Level of awareness among UUM student towards green technology vehicles. Symposium on Technology Management and Logistics (STML Go Green) 2019: Management of Technology, Volume 1, 1 (16). pp. 38-39. ISSN eISBN: 978-967-2296-21-0

Abu Bakar, Siti Zakiah and Mohamed Elias, Ezanee and Mahidin, Norlila (2020) Operations process of e-service recovery attributes and their relationship with perceived justice. Journal of critical reviews, 7 (8). pp. 1703-1707. ISSN 23945125

Che Shaffie, Aiman Baihaqi and Abu Bakar, Siti Zakiah (2020) The effect of library services towards STML undergraduate achievement. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management, Volume 1, 1 (20). pp. 68-70. ISSN eISBN 978-967-2296-23-4

Choo, Chun Houng and Abu Bakar, Siti Zakiah (2020) An evaluation of service quality in SME Bank cafeteria. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management , Volume 2, 2 (16). pp. 58-61. ISSN eISBN 978-967-2276-24-1

Mohamed Elias, Ezanee and Abu Bakar, Haniff Suhairi and Mahidin, Norlila and Kim, Ji Fang and Abu Bakar, Siti Zakiah (2020) The relationship of undergraduate students' lifestyle and the impact to students' health. Journal of critical reviews, 7 (8). pp. 1729-1733. ISSN 23945125

Mahidin, Norlila and Mustafar, Mastora and Mohamed Elias, Ezanee and Abu Bakar, Siti Zakiah (2019) Applying the theory of the planned behavior on halal logistics services adoption among food & beverages small and medium enterprises. International Journal of Supply Chain Management (IJSCM), 8 (4). pp. 1039-1046. ISSN 2050-7399

Abu Bakar, Siti Zakiah (2019) Examining e-satisfaction after service recovery. In: EMERGING BUSINESS STRATEGIES FOR SUSTAINABILITY. School of Technology Management and Logistics (STML), Universiti Utara Malaysia Sintok, pp. 92-102. ISBN 978-967-2276-12-8

Abu Bakar, Siti Zakiah (2018) Relationship between distributive justice, procedural justice, and satisfaction after service recovery. In: 2nd Conference on Technology & Operations Management (2ndCTOM), February 26-27, 2018, Universiti Utara Malaysia, Kedah, Malaysia. (Unpublished)