Items where Author is "Adetunji, Raji Ridwan"
Adetunji, Raji Ridwan and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2018) Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.
Adetunji, Raji Ridwan and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2018) Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication, 34 (1). pp. 1-19. ISSN 22891528
Adetunji, Raji Ridwan and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2017) Validity and reliability of automotive consumer-based brand equity and consumer response measurement scales. Journal of Advanced Research in Business and Management Studies, 9 (1). pp. 21-35. ISSN 2462-1935