Article

Adetunji, Raji Ridwan and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2018) Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication, 34 (1). pp. 1-19. ISSN 22891528

Adetunji, Raji Ridwan and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2017) Validity and reliability of automotive consumer-based brand equity and consumer response measurement scales. Journal of Advanced Research in Business and Management Studies, 9 (1). pp. 21-35. ISSN 2462-1935

Conference or Workshop Item

Adetunji, Raji Ridwan and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2018) Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.