Article

Azman, Noor Azura and Mohamad, Osman and Ahmad, Noor Hazlina (2018) Understanding the effect of home country institutional pressures towards internationalization strategies among Malaysian SMEs. The Journal of Advanced Research in Business, Marketing, and Supply Chain Management (JARIMS), 2 (1). pp. 1-8. ISSN 2600-8327

Abd Ghani, Noor Hasmini and Mohamad, Osman (2014) Dealer-based brand equity: The role of market orientation and relationship marketing on brand equity. Australian Journal of Basic and Applied Sciences, 8 (3). pp. 406-415. ISSN 1991-8178

Ramayah, Thurasamy and Mohamad, Osman and Omar, Azizah and Marimu, Malliga (2013) Determinants of technology adoption among Malaysian SMES: An IDT perspective. Journal of Information and Communication Technology, 12. pp. 103-119. ISSN 2180-3862

Mohd Yasin, Norjaya and Noor, Mohd Nasser and Mohamad, Osman (2006) What Drives Brand Equity? The Perspective of Malaysian Consumers. Malaysian Management Journal (MMJ), 9 (1&2). pp. 37-54. ISSN 0128-6226

Mohamad, Osman and Wheeler, Colin N. (1997) Export marketing behaviour of resource-based firms in Malaysia. Malaysian Management Journal, 2 (2). pp. 13-23. ISSN 0128-6226

Conference or Workshop Item

Hashim, Noor Azmi and Mohamad, Osman and Haron, Mahmod Sabri (2014) The impact of product cues and attitude towards brand towards purchase intention of automobiles. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Abd Ghani, Noor Hasmini and Mohamad, Osman and Mohamed Anuar, Marhana (2007) Leadership style in knowledge-based culture: The competitive advantage approach. In: International Economic Conference on Trade and Industry (IECTI) 2007, 3 - 5 December 2007, Bayview Hotel Georgetown, Penang. (Unpublished)