Abdullah, Haim Hilman and Hanaysha, Jalal R. M. and Abd Ghani, Noor Hasmini (2017) Analyzing the relationship between advertising and sales promotion with brand equity. Asian International Journal of Social Sciences, 17 (2). pp. 88-103. ISSN 25396102

Hanaysha, Jalal and Abdullah, Haim Hilman and Abd Ghani, Noor Hasmini (2013) Assessing the literature on brand equity: From past, present to future. Australian Journal of Basic and Applied Sciences, 7 (14). pp. 488-499. ISSN 1991-8178

Sulaiman, Yaty and Nik Mat, Nik Kamariah and Abd Ghani, Noor Hasmini (2014) Constructing a consumption model for Malaysian consumers. Journal of Marketing Management (JMM), 2 (3 & 4). pp. 49-60. ISSN 2333-6080

Abd Ghani, Noor Hasmini and Tuhin, Mohammad Kashedul Wahab (2016) Consumer brand relationships. International Review of Management and Marketing, 6 (4). pp. 950-957. ISSN 2146-4405

Abd Ghani, Noor Hasmini and Abdullah, Haim Hilman (2017) Country or origin, product innovation and relationship quality: The role of brand equity assets as mediator. In: 4th Conference on Business Management, 29-30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

Abd Ghani, Noor Hasmini and Mohamad, Osman (2014) Dealer-based brand equity: The role of market orientation and relationship marketing on brand equity. Australian Journal of Basic and Applied Sciences, 8 (3). pp. 406-415. ISSN 1991-8178

Hanaysha, Jalal R. M. and Abdullah, Haim Hilman and Abd Ghani, Noor Hasmini (2014) Direct and indirect effects of product innovation and product quality on brand image: Empirical evidence from automotive industry. International Journal of Scientific and Research Publications, 4 (11). pp. 1-7. ISSN 2250-3153

Adamu, Lawi and Abd Ghani, Noor Hasmini and Abdul Rahman, Maria (2017) Exploring the Impact of Internal Branding on Employee Brand Citizenship Behavior. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

Nik Mat, Nik Kamariah and Abd Ghani, Noor Hasmini and Abdullah, Fader (2017) Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and Subjective Norm. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia..

Hanaysha, Jalal R. M. and Abdullah, Haim Hilman and Abd Ghani, Noor Hasmini (2016) Importance of product quality and service quality in developing brand equity. Journal for Global Business Advancement, 9 (4). p. 390. ISSN 1746-966X

Abd Ghani, Noor Hasmini and Mohamad, Osman and Mohamed Anuar, Marhana (2007) Leadership style in knowledge-based culture: The competitive advantage approach. In: International Economic Conference on Trade and Industry (IECTI) 2007, 3 - 5 December 2007, Bayview Hotel Georgetown, Penang. (Unpublished)

Abd Ghani, Noor Hasmini and M. Zain, Osman (2004) Malaysian children’s attitudes towards television advertising. Young Consumers: Insight and Ideas for Responsible Marketers, 5 (3). pp. 41-51. ISSN 1747-3616

Abd Ghani, Noor Hasmini (2012) Managing knowledge: The role of market orientation towards branding in the automobile authorized independent dealers. International Journal of Innovation, Management and Technology, 3 (4). pp. 300-305. ISSN 2010-0248

Abd Ghani, Noor Hasmini (2012) Relationship marketing in branding: The automobile authorized independent dealers in Malaysia. International Journal of Business and Social Science, 3 (5). pp. 144-154. ISSN 2219-1933

Abdullah, Haim Hilman and Abd Ghani, Noor Hasmini and Hanaysha, Jalal R. M. (2013) Relationship quality as a strategic tool in today’s turbulent business world. Australian Journal of Basic and Applied Sciences, 7 (14). pp. 478-487. ISSN 1991-8178

Abd Ghani, Noor Hasmini (2004) Television viewing and consumer behaviour. Young Consumers: Insight and Ideas for Responsible Marketers, 6 (1). pp. 66-74. ISSN 1747-3616

Nik Mat, Nik Kamariah and Abd Ghani, Noor Hasmini and Abdullah, Fader and Musa, Rusnifaezah (2018) The determinants of goal realization and the significant role of self-efficacy in the Malaysian franchise industry. Journal of Business & Retail Management Research, 13 (02). pp. 12-19. ISSN 17518202

Nik Mat, Nik Kamariah and Abd Ghani, Noor Hasmini and Al-Ekam, Jamal Mohammed Esmail (2015) The direct drivers of ethnocentric consumer, intention and actual purchasing behavior in Malaysia. International Journal of Social, Behavioral, Educational, Economic and Management Engineering, 9 (4). pp. 1086-1091. (Unpublished)

Mat Daud, Suhaini and Abd Ghani, Noor Hasmini and Abdullah, Sahadah (2016) The effect of brand personality on brand equity for SMEs brand. Journal of Global Business and Social Entrepreneurship (GBSE), 3 (5). pp. 19-33. ISSN 2462-1714

Ghasham, Abdullah Ahmed Nasser and Nik Abdullah, Nik Ab. Halim and Abd Ghani, Noor Hasmini (2016) The impact of global market environment on the degree of cooperation of international strategic alliances among service firms. International Review of Management and Marketing, 6 (2). pp. 192-198. ISSN 2146-4405

Hanaysha, Jalal R. M. and Abd Ghani, Noor Hasmini (2016) The impact of product quality on relationship quality: Empirical evidence from automotive industry. International Journal of Organizational and Business Excellence (IJOBE), 1 (1). pp. 1-15. ISSN 2504-8589

Hanaysha, Jalal and Abd Ghani, Noor Hasmini (2013) The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Mat Daud, Suhaini and Abd Ghani, Noor Hasmini (2013) A review of branding benefits among small and medium sized enterprises (SMEs). In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Ishak, Faridah and Abd Ghani, Noor Hasmini (2013) A review of the literature on brand loyalty and customer loyalty. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.