Raza, Syed Hassan and Abu Bakar, Hassan and Mohamad, Bahtiar (2018) Advertising appeals and Malaysian culture norms. Journal of Asian Pacific Communication, 28 (1). pp. 61-82. ISSN 0957-6851

Priyowidodo, Gatut and Abu Bakar, Hassan and Mustaffa, Che Su (2011) Applying NVIVO analysis in conduct of conflict in Parti Keadilan Rakyat (PKR) Malaysia. In: 2nd International Soft Sciences Conference , Nov. 23-25, 2011 , Ho Chi Minh City, Vietnam. (Unpublished)

Priyowidodo, Gatut and Abu Bakar, Hassan and Mustaffa, Che Su (2011) Communication pattern and decision making in Parti Keadilan Rakyat (the People’s Justce Party) Malaysia: Phenomenography approach. In: PSU-USM International Conference on Humanities and Social Sciences 2011, 3 -4 October 2011, Hatyai, Songkla, Thailand. (Unpublished)

Stohl, Cynthia and McCann, Robert M. and Abu Bakar, Hassan (2013) Conflict in the global workplace. In: The SAGE Handbook of Conflict Communication. SAGE Publications, Inc.. ISBN 9781452281971

Mohamad, Bahtiar and Abu Bakar, Hassan and Halim, Haslina and Ismail, Ahmed Rageh (2014) Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions. Procedia - Social and Behavioral Sciences, 155. pp. 115-122. ISSN 1877-0428

Mohamad, Bahtiar and Abu Bakar, Hassan and Ismail, Ahmed Rageh and Halim, Haslina and Bidin, Rosmiza (2016) Corporate identity management in Malaysian higher education sector: developing a conceptual model. International Review of Management and Marketing, 6 (S7). pp. 175-180. ISSN 2146-4405

Aridass, Pavithra and Ahmad, Mohd Khairie and Abu Bakar, Hassan (2012) Culturally competent communication in Malaysia medical tourism. In: International Conference on Communication and Media 2012 (i-COME'12), 01-03 November 2012, Parkroyal Resort Hotel, Penang Malaysia.

Tajul Ariffin, Julina and Abu Bakar, Hassan and Yusof, Nor Hafezah (2018) Culture in Korean drama towards influencing Malaysian audiences. International Journal of Innovative Research in Engineering & Management, 5 (1). pp. 10-14. ISSN 23500557

Ab Ghani, Rohani (2008) Dasar British terhadap Indonesia 1945-1967: Satu kajian historikal. In: Isu-isu komunikasi di Malaysia : Aplikasi penelitian empiri. Prentice Hall, Kuala Lumpur, pp. 376-392. ISBN 9789833927869

Rasheed, Adnan and Abu Bakar, Hassan and Abdul Rahman, Nik Adzrieman (2018) Democracy needs civic participation: A critical review. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Mohamad, Bahtiar and Abu Bakar, Hassan (2008) Determinants and consequences of corporate communication management: review of the current literature and a conceptual model. Jurnal Manajemen Pemasaran, 3 (1). pp. 8-18. ISSN 1907-235X

Mustaffa, Che Su and Abu Bakar, Hassan and Ahmad, Mohd Khairie and Mohd Hadza @ Othman, Mohd Baharudin and Ibrahim, Marzura (2014) Development and validation of Malaysian communication style instrument. Asian Social Science, 10 (8). pp. 73-89. ISSN 1911-2017

Halim, Haslina and Abu Bakar, Hassan and Mohamad, Bahtiar (2016) Differentiating relationships in the workplace: A cultural perspective. International Review of Management and Marketing, 6 (S7). pp. 141-144. ISSN 2146-4405

Mohamad, Bahtiar and Abu Bakar, Hassan (2004) Dimensions of supervisory communication and organizational commitment: a case study of a Malaysian organization. The Malaysian Journal of Language and Communication, 1 (1). pp. 1-19. ISSN 1675-9850

Abu Bakar, Hassan and Mustaffa, Che Su and Mohamad, Bahtiar (2009) Dyadic relationships quality and team - oriented commitment. In: Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009, July 8-10 2009, Brisbane.

Abu Bakar, Hassan and Mustaffa, Che Su and Halim, Haslina and Omar, Nuredayu and Ramli, Romlah (2013) Examining empirical model of servant leadership, collectivism, power distance, communicative Budi context and team effectiveness: Materializing Malay contextual culture in Malaysian workplace. Project Report. Universiti Utara Malaysia, Sintok.

Halim, Haslina and Abu Bakar, Hassan and Mohamad, Bahtiar (2014) Expatriate adjustment: Validating multicultural personality trait among self-initiated academic expatriates. Procedia - Social and Behavioral Sciences, 155. pp. 123-129. ISSN 1877-0428

Mohamad, Bahtiar and Abu Bakar, Hassan (2003) Hubungan amalan komunikasi ketua dengan kepuasan kerja di kalangan kakitangan awam Negeri Kedah Darul Aman. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Mohamad, Bahtiar and Abu Bakar, Hassan (2005) Hubungan antara imej dan reputasi korporat di Malaysia. In: Simposium Kebudayaan Indonesia - Malaysia IX, 10-12 Mei 2005, Bandung, Indonesia. (Unpublished)

Abu Bakar, Hassan and Mustaffa, Che Su and Omar, Nuredayu (2002) Hubungan komunikasi kepenyeliaan dengan komitmen terhadap organisasi kakitangan Perbadanan Kemajuan Ekonomi Negeri Perlis. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Mohamad, Bahtiar and Mohammed, Rosli and Abu Bakar, Hassan (2003) Identiti, imej dan reputasi korporat Persatuan Nelayan Kawasan Perlis Selatan. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Mohamad, Bahtiar and Abu Bakar, Hassan and Rofie, Mohamad Khadafi (2004) Imej Islam di media cetak : analisis kandungan akhbar mingguan di Malaysia. The Malaysian Journal of Language and Communication, 1 (1). pp. 79-98. ISSN 1675-9850

Mohamad, Bahtiar and Zulkepli Hew, Jafri and Ismail, Ahmed Rageh and Abu Bakar, Hassan (2016) Intrinsic work values on building association of South-East Asian Nation’s future workforce: a comparison of three nations. International Review of Management and Marketing, 6 (S7). pp. 42-50. ISSN 2146-4405

Mustaffa, Che Su and Abu Bakar, Hassan (2011) Kompetensi berkomunikasi dan budaya kerja dalam kalangan penjawat awam. Project Report. Universiti Utara Malaysia. (Unpublished)

Abu Bakar, Hassan and Dalib, Syarizan and Muda, Suhaini and Omar, Nuredayu and Mohd Jalil, Nor Hayati (2018) Komunikasi dalam konteks pembangunan sosiobudaya. UUM Press, Sintok. ISBN 978-967-2210-08-5, 291

Mustaffa, Che Su and Abu Bakar, Hassan and Ahmad, Mohd Khairie and Mohd Hadza @ Othman, Mohd Baharudin (2013) Komunikasi dan etnik: Analisis lanjutan kesahihan dan kebolehpercayaan instrumen budaya komunikasi masyarakat Melayu Malaysia. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Mohamad, Bahtiar and Abu Bakar, Hassan (2008) Komunikasi korporat: Konsep dan fungsian. In: Komunikasi organisasi isu dan cabaran alaf baru. Universiti Utara Malaysia, Sintok, pp. 165-179. ISBN 9789833827770

Tajul Ariffin, Julina and Abu Bakar, Hassan and Yusof, Nor Hafezah (2018) Korean media strategies in promoting Korean dramas in Malaysia. International Journal of Innovative Research in Engineering & Management, 5 (1). pp. 1-6. ISSN 23500557

Mohamad, Bahtiar and Abu Bakar, Hassan and Mustaffa, Che Su (2009) LMX quality, supervisory communication and team-oriented commitment - A multilevel analysis approach. Corporate Communications: An International Journal , 14 (1). pp. 11-33. ISSN 1356-3289

Abu Bakar, Hassan and Mustaffa, Che Su and Mohamad, Bahtiar (2007) Leader-Member exchange and co-operative communication between group members: Replication of Lee (1997,2001) study on Malaysia respondents. Human Communication, 10 (3). pp. 259-274.

Mohamad, Bahtiar and Abu Bakar, Hassan and Herman, Iran (2004) Leader-Member exchange and superior-subordinate communication behavior: A case of a Malaysia organization. Malaysian Management Journal, 8 (1). pp. 83-93. ISSN 0128-6226

Abu Bakar, Hassan and Mustaffa, Che Su and Mohamad, Bahtiar (2007) Leader-member exchange and cooperative communication between group members: Replication of Lee (1997, 2001) study on Malaysia respondents. Human Communication, 10 (3). pp. 259-274.

Kuan, Chi Meng and Abu Bakar, Hassan (2023) Managerial coaching to improve on organizational performance: A case study of a multinational company. Global Business Management Review (GBMR), 15 (2). pp. 1-19. ISSN 2180-2416

Abu Bakar, Hassan and Mohamad, Bahtiar (2017) Matter of similarity and dissimilarity in multi-ethnic society: a model of dyadic cultural norms congruence. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Abu Bakar, Hassan and McCann, Robert M. (2014) Matters of demographic similarity and dissimilarity in supervisor–subordinate relationships and workplace attitudes. International Journal of Intercultural Relations, 41. pp. 1-16. ISSN 01471767

Abu Bakar, Hassan and Walters, Timothy and Halim, Haslina (2014) Measuring communication styles in the Malaysian workplace: Instrument development and validation. Journal of Intercultural Communication Research, 43 (2). pp. 87-112. ISSN 1747-5759

Halim, Haslina and Abu Bakar, Hassan and Mohamad, Bahtiar (2018) Measuring multicultural effectiveness among self-initiated academic expatriates in Malaysia. Jurnal Komunikasi Malaysian Journal of Communication, 34 (2). pp. 1-17. ISSN 2289-1528

Soo, Hoo Pin Lick and Abu Bakar, Hassan (2018) Mediating Role of Interdependent Self-construal on Cultural Norms and Interaction Goals between Chinese and Malaysian Business Negotiators. In: SMMTC Postgraduate Symposium 2018, Universiti Utara Malaysia, 18-19 March 2018.

Dzakiria, Hisham and Mustaffa, Che Su and Abu Bakar, Hassan (2006) Moving forward with blended learning (BL) as a pedagogical alternative to traditional classroom learning. Malaysian Online Journal of Instructional Technology (MOJIT), 3 (1). pp. 11-18. ISSN 1823-1144

Abu Bakar, Hassan and Mustaffa, Che Su (2013) Organizational communication in Malaysia organizations: Incorporating cultural values in communication scale. Corporate Communications: An International Journal, 18 (1). pp. 87-109. ISSN 1356-3289

Mustaffa, Che Su and Abu Bakar, Hassan (2013) Pembentukan instrumen pengukuran budaya komunikasi. Penerbit Universiti Utara Malaysia, Sintok. ISBN 978-967-0474-32-8

Mustaffa, Che Su and Abu Bakar, Hassan (2010) Pengukuran stail/budaya komunikasi masyarakat Melayu Malaysia: Penilaian empiri melalui pembinaan instrumen. Project Report. Universiti Utara Malaysia. (Unpublished)

Abdul Hamid, Norsiah and Mohamad, Bahtiar and Abu Bakar, Hassan (2004) Penyebaran maklumat korporat melalui laman web : Kajian ke atas syarikat korporat di Malaysia. In: Seminar Kebangsaan Komunikasi Ke 2: Cabaran Pengurusan Komunikasi di Era Digital, 18 – 19 Disember 2004 , Hotel City Bayview Langkawi . (Unpublished)

Mohamad, Bahtiar and Abu Bakar, Hassan (2017) Preface - Communication: beyond nation cultural adaption, images and identity. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Mohamad, Bahtiar and Abu Bakar, Hassan and Abdul Rahman, Nik Adzrieman (2007) Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education. Jurnal Manajemen Pemasaran, 2 (2). pp. 81-89. ISSN 1907-235X

Mohamad, Bahtiar and Abu Bakar, Hassan and Abdul Rahman, Nik Adzrieman (2007) Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector. Jurnal Manajemen Pemasaran, 2 (2). pp. 81-89. ISSN 1907-235X

Abu Bakar, Hassan and Mohamad, Bahtiar (2004) Relationship between superior-subordinate communication and working relationship: A gender analysis. In: Annual Meeting of the International Communication Association, May 27, 2004, New Orleans, Los Angeles. (Unpublished)

Abu Bakar, Hassan and Mustaffa, Che Su (2008) Relationship between superior-subordinate relationship quality and group commitment: the mediating factor of superior-subordinate communication. Jurnal Komunikasi = Malaysian Journal of Communication, 24. pp. 20-33. ISSN 2289-151X

Raza, Syed Hassan and Abu Bakar, Hassan and Mohamad, Bahtiar (2017) Relationships between the advertising appeal and behavioral intention: the mediating role of the attitude towards advertising appeal. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Abu Bakar, Hassan and Halim, Haslina and Mustaffa, Che Su and Mohamad, Bahtiar (2016) Relationships differentiation: Cross-ethnic comparisons in the Malaysian workplace. Journal of Intercultural Communication Research, 45 (2). pp. 71-90. ISSN 1747-5759

Abu Bakar, Hassan and Halim, Haslina and Mustaffa, Che Su and Mohamad, Bahtiar (2016) Relationships differentiation: cross-ethnic comparisons in the Malaysian workplace. Journal of Intercultural Communication Research, 45 (2). pp. 71-90. ISSN 1747-5759

Abu Bakar, Hassan and Connaughton, Stacey L. (2019) Relative leader-member exchange within work groups: the mediating effect of leader-member conversation quality on group-focused citizenship behavior. International Journal of Business Communication. pp. 1-23. ISSN 2329-4884

Abu Bakar, Hassan and Omilion-Hodges, Leah M. (2018) Relative leader-member relationships within group context: linking group cooperation to perceived group performance. Corporate Communications: An International Journal, 23 (4). pp. 582-598. ISSN 1356-3289

Jamal, Jamilah and Abu Bakar, Hassan (2017) Revisiting organizational credibility and organizational reputation – a situational crisis communication approach. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Abu Bakar, Hassan and Mohamad, Bahtiar and Halim, Haslina and Subramaniam, Chandrakantan and Choo, Ling Suan (2018) Shared cultural characteristics similarities in Malaysia’s multi-ethnic society. Journal of Intercultural Communication Research, 47 (3). pp. 243-267. ISSN 1747-5759

Maseli, Nor Aqilah and Abu Bakar, Hassan (2018) Social Interactions in the Workplace: Homophily and Structure in a Formal Organization. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Abu Bakar, Hassan and Mohamad, Bahtiar and Mustaffa, Che Su (2007) Superior-subordinate communication dimensions and working relationship: Gender preferences in a Malaysian organization. Journal of Intercultural Communication Research, 36 (1). pp. 51-69. ISSN 1747-5759

Abu Bakar, Hassan and Mustaffa, Che Su and Ahmad Marzuki, Najib (2012) Testing a multi-level model of interpersonal exchange relationships, cooperative communication and group cohesion: The mediating role of communication. Project Report. Universiti Utara Malaysia. (Unpublished)

Mustaffa, Che Su and Che Soh, Che Hasniza and Abu Bakar, Hassan and Mohamad, Bahtiar (2018) Understanding the usage of whatsapp among Malaysian employees through the lens of social influence theory. International Journal of Engineering & Technology, 7 (4.38). pp. 1039-1043. ISSN 2227-524X

Abdul Ghani, Ahmad Bashawir and Kaliappen, Narentheren and Abu Bakar, Hassan and Mohd Mokhtar, Sany Sanuri and Subramaniam, Chandrakantan and Abu Bakar, Alpah and Othman, Shahrina (2022) Value-Based Leadership: Turning Success into Significance. In: Strengthening Malaysian Higher Education: A Contemporary Discourse. UiTM Press, Shah Alam, Selangor, pp. 269-288. ISBN 9789673638505

Abu Bakar, Hassan and Jian, Guowei and Fairhurst, Gail (2014) Where do I stand? The interaction of leader–member exchange and performance ratings. Asian Business & Management, 2. pp. 143-170. ISSN 1472-4782

Abu Bakar, Hassan and McCann, Robert M. (2018) Workgroup diversity: surface-level actual similarity and deep-level perceived similarity in leader-member relationship communication. Corporate Communications: An International Journal, 23 (1). pp. 35-50. ISSN 1356-3289

Raza, Syed Hassan and Abu Bakar, Hassan and Mohamad, Bahtiar (2019) The effects of advertising appeals on consumers’ behavioural intention towards global brands: the mediating role attitude and the moderating role of uncertainty avoidance. Journal of Islamic Marketing, 11 (2). pp. 440-460. ISSN 1759-0833

Abu Bakar, Hassan and McCann, Robert M. (2018) An examination of leader-member dyadic politeness of exchange and servant leadership on group member performance. International Journal of Business Communication, 55 (4). pp. 501-525. ISSN 2329-4884

Abu Bakar, Hassan and McCann, Robert M. (2016) The mediating effect of leader-member dyadic communication style agreement on the relationship between servant leadership and group-level organizational citizenship behavior. Management Communication Quarterly, 30 (1). pp. 32-58. ISSN 0893-3189

Jamal, Jamilah and Abu Bakar, Hassan (2015) The mediating role of charismatic leadership communication in a crisis: a Malaysian example. International Journal of Business Communication, 54 (4). pp. 1-25. ISSN 2329-4884

Abu Bakar, Hassan and Sheer, Vivian C. (2013) The mediating role of perceived cooperative communication in the relationship between interpersonal exchange relationships and perceived group cohesion. Management Communication Quarterly, 27 (3). pp. 443-463. ISSN 0893-3189

Abu Bakar, Hassan and Sheer, Vivian C. (2013) The mediating role of perceived cooperative communication in the relationship between interpersonal exchange relationships and perceived group cohesion. Management Communication Quarterly, 27 (3). pp. 443-465. ISSN 0893-3189

Abu Bakar, Hassan and Omillion-Hodges, Leah (2020) The mediating role of relative communicative behavior on the relationship between ethical leadership and organizational identification. Leadership & Organization Development Journal, 41 (1). pp. 52-72. ISSN 0143-7739

Halim, Haslina and Abu Bakar, Hassan and Mustaffa, Che Su (2016) The mediating roles of communication in expatriate adjustment. Journal of Telecommunication, Electronic and Computer Engineering, 8 (8). pp. 129-132. ISSN 2180-1843

Mohamad, Bahtiar and Zulkepli Hew, Jafri and Ismail, Ahmed Rageh and Abu Bakar, Hassan (2020) A model for Malaysian work value to improve level of work value among Malaysian graduate. International Journal of Psychosocial Rehabilitation, 24 (02). pp. 4299-4321. ISSN 14757192

Mustaffa, Che Su and Al-Akwa, Ebrahim Mohamed and Abu Bakar, Hassan (2013) The moderating effect of Islamic approach on the relationship between public relations roles and crisis communication. The Social Sciences, 8 (6). pp. 523-532. ISSN 1818-5800

Mohamad, Bahtiar and Abu Bakar, Hassan and Abdul Rahman, Nik Adzrieman (2007) The role of corporate identity in the Malaysian higher education sector. Jurnal Komunikasi Massa, 1 (1). pp. 42-59. ISSN 1411-268X

Mohamad, Bahtiar and Abu Bakar, Hassan and Mustaffa, Che Su (2010) The supervisory communication-commitment to work-group model: Example on a Malaysian organization. Journal of US-China Public Administration, 7 (1). pp. 13-23. ISSN 1548-6591

Mohamad, Bahtiar and Zulkepli Hew, Jafri and Ismail, Ahmed Rageh and Abu Bakar, Hassan (2019) The work values of Malaysian graduates: Scale development and validation. Journal of Advanced Research in Dynamical and Control Systems, 11 (5). pp. 709-720. ISSN 1943023X