Raza, Syed Hassan and Abu Bakar, Hassan and Mohamad, Bahtiar (2018) Advertising appeals and Malaysian culture norms. Journal of Asian Pacific Communication, 28 (1). pp. 61-82. ISSN 0957-6851

Adamu, Adamu Abbas and Mohamad, Bahtiar and Abdul Rahman, Nik Adzrieman (2016) Antecedents of internal crisis communication and its consequences on employee performance. International Review of Management and Marketing, 6 (7S). pp. 33-41. ISSN 2146-4405

Shehzadi, Sidra and Mohamad, Bahtiar and Cheah, Joyce Lynn-Sze (2018) Brand Image of Higher Education in Pakistan. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Mohamad, Bahtiar and Kasim, Azilah (2015) Communicating cultural diversity and transnational education to strengthen ASEAN higher education. In: 2nd International Conference on Cultural Based Education, 9-12 September 2015, University of Philippines, Los Banos, Philippines. (Unpublished)

Dzakiria, Hisham and Mohamad, Bahtiar (2014) Communicating effectively the lifelong blue print and its demands to improve Open Distance Learning (ODL) ergonomics. Procedia - Social and Behavioral Sciences, 155. pp. 539-546. ISSN 1877-0428

Mohamad, Bahtiar and Abu Bakar, Hassan and Halim, Haslina and Ismail, Ahmed Rageh (2014) Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions. Procedia - Social and Behavioral Sciences, 155. pp. 115-122. ISSN 1877-0428

Mohamad, Bahtiar and Ismail, Ahmed Rageh and Bidin, Rosmiza (2017) Corporate identity management and employee brand support: enhancing marketisation in higher education sector. Jurnal Komunikasi Malaysian Journal of Communication, 33 (3). pp. 178-195. ISSN 2289-1528

Mohamad, Bahtiar and Abu Bakar, Hassan and Ismail, Ahmed Rageh and Halim, Haslina and Bidin, Rosmiza (2016) Corporate identity management in Malaysian higher education sector: developing a conceptual model. International Review of Management and Marketing, 6 (S7). pp. 175-180. ISSN 2146-4405

Ab Ghani, Rohani (2008) Dasar British terhadap Indonesia 1945-1967: Satu kajian historikal. In: Isu-isu komunikasi di Malaysia : Aplikasi penelitian empiri. Prentice Hall, Kuala Lumpur, pp. 376-392. ISBN 9789833927869

Mohamad, Bahtiar and Abu Bakar, Hassan (2008) Determinants and consequences of corporate communication management: review of the current literature and a conceptual model. Jurnal Manajemen Pemasaran, 3 (1). pp. 8-18. ISSN 1907-235X

Rahimi, Nur Syuhada and Mohamad, Bahtiar and Alhaiou, Talhat and Raza, Syed Hassan (2019) Determinants of attitudes towards web advertising: an evidence from Malaysia. Jurnal The Messenger, 11 (1A). pp. 81-93. ISSN 2086-1559

Abubakar, Salisu Aliyu and Mohamad, Bahtiar (2017) Determinants of community involvement: a review of literature and new hypotheses. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Halim, Haslina and Abu Bakar, Hassan and Mohamad, Bahtiar (2016) Differentiating relationships in the workplace: A cultural perspective. International Review of Management and Marketing, 6 (S7). pp. 141-144. ISSN 2146-4405

Mohamad, Bahtiar and Abu Bakar, Hassan (2004) Dimensions of supervisory communication and organizational commitment: a case study of a Malaysian organization. The Malaysian Journal of Language and Communication, 1 (1). pp. 1-19. ISSN 1675-9850

Abu Bakar, Hassan and Mustaffa, Che Su and Mohamad, Bahtiar (2009) Dyadic relationships quality and team - oriented commitment. In: Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009, July 8-10 2009, Brisbane.

Yusuf, Nafisa Aminu and Mustaffa, Che Su and Mohamad, Bahtiar (2018) Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Mohamad, Bahtiar and Halim, Haslina and Adamu, Adamu Abbas and Hassan, Mohamad Ghozali An Empirical Investigation on Structural Model of Internal Crisis Communication (ICC) in Malaysian High-Risk Industry (S/O 14219). Project Report. UUM. (Submitted)

Halim, Haslina and Mohamad, Bahtiar and Dalib, Syarizan and Abdu, Shamsu Dauda (2021) Examining the Empirical Model of Malaysian Youth Motivation in Political Participation: The Three-Culture Perspective (S/O 14182). Technical Report. UUM. (Submitted)

Halim, Haslina and Abu Bakar, Hassan and Mohamad, Bahtiar (2014) Expatriate adjustment: Validating multicultural personality trait among self-initiated academic expatriates. Procedia - Social and Behavioral Sciences, 155. pp. 123-129. ISSN 1877-0428

Yusuf, Nafisa Aminu and Mustaffa, Che Su and Mohamad, Bahtiar (2018) External perception of organisational culture and customer based corporate reputation: the mediating role of transparent communication. The Journal of Social Sciences Research (SPI6). pp. 638-645. ISSN 24136670

Abdul Rahman, Nik Adzrieman and Mohamad, Bahtiar and Abd Rahman, Nor Ashikin (2014) Factors influencing the quality of e-Services on Hospital Information System (HIS) in Malaysia. Procedia - Social and Behavioral Sciences, 155. pp. 507-512. ISSN 1877-0428

Mohamad, Bahtiar and Abu Bakar, Hassan (2003) Hubungan amalan komunikasi ketua dengan kepuasan kerja di kalangan kakitangan awam Negeri Kedah Darul Aman. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Hamed, Abu Bakar and Abdul Ghani, Abdullah and Mat Ali, Mohd Fauzwadi (2008) Hubungan antara etika kerja Islam, konflik kerja, ganjaran dan kepuasan kerja. In: Komunikasi organisasi isu dan cabaran alaf baru. Penerbit Universiti Utara Malaysia, Sintok, pp. 147-162. ISBN 978-983-3827-77-0

Mohamad, Bahtiar and Abu Bakar, Hassan (2005) Hubungan antara imej dan reputasi korporat di Malaysia. In: Simposium Kebudayaan Indonesia - Malaysia IX, 10-12 Mei 2005, Bandung, Indonesia. (Unpublished)

Mohamad, Bahtiar and Mohammed, Rosli and Abu Bakar, Hassan (2003) Identiti, imej dan reputasi korporat Persatuan Nelayan Kawasan Perlis Selatan. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Mohamad, Bahtiar (2007) Iklim dan budaya organisasi. In: Pengantar komunikasi organisasi /. Prentice Hall, Petaling Jaya, pp. 121-136. ISBN 9789833655694

Mohamad, Bahtiar and Abu Bakar, Hassan and Rofie, Mohamad Khadafi (2004) Imej Islam di media cetak : analisis kandungan akhbar mingguan di Malaysia. The Malaysian Journal of Language and Communication, 1 (1). pp. 79-98. ISSN 1675-9850

S. Busen, Salem Mohamed and Mustaffa, Che Su and Mohamad, Bahtiar (2016) Impacts of attitude towards online banner advertisement on brand awareness: insight from persuasive hierarchy model. Mediterranean Journal of Social Sciences, 3 (S1). pp. 81-87. ISSN 2039-9340

Busen, Salem Mohamed S. and Mustaffa, Che Su and Mohamad, Bahtiar (2016) Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework. Asia Pacific Journal of Education, Arts and Sciences, 3 (1). pp. 75-82. ISSN 2362-8022

Mohamad, Bahtiar and Zulkepli Hew, Jafri and Ismail, Ahmed Rageh and Abu Bakar, Hassan (2016) Intrinsic work values on building association of South-East Asian Nation’s future workforce: a comparison of three nations. International Review of Management and Marketing, 6 (S7). pp. 42-50. ISSN 2146-4405

Mohamad, Bahtiar (2009) Investigating antecedents and consequences of corporate communication management. In: BBS Doctoral Symposium, 23-24 March 2009. (Unpublished)

Ramli, Romlah and Mohamad, Bahtiar, eds. (2007) Koleksi syarahan perdana Profesor Adjung Fakulti Komunikasi dan Bahasa Moden (FKBM) Universiti Utara Malaysia. Penerbit Universiti Utara Malaysia, Sintok. ISBN 9789833827466

Syd Zin, Syd Abdul Rahman and Nordin, Mohamed Zin (2008) Komunikasi kepemimpinan dari sudut bertimbang rasa mempengaruhi kepuasan dan komitmen pegawai sokongan dalam jabatan kerajaan. In: Komunikasi organisasi isu dan cabaran alaf baru. Universiti Utara Malaysia, Sintok, pp. 81-98. ISBN 9789833827770

Mohamad, Bahtiar and Abu Bakar, Hassan (2008) Komunikasi korporat: Konsep dan fungsian. In: Komunikasi organisasi isu dan cabaran alaf baru. Universiti Utara Malaysia, Sintok, pp. 165-179. ISBN 9789833827770

Mohamad, Bahtiar and Abu Bakar, Hassan and Mustaffa, Che Su (2009) LMX quality, supervisory communication and team-oriented commitment - A multilevel analysis approach. Corporate Communications: An International Journal , 14 (1). pp. 11-33. ISSN 1356-3289

Abu Bakar, Hassan and Mustaffa, Che Su and Mohamad, Bahtiar (2007) Leader-Member exchange and co-operative communication between group members: Replication of Lee (1997,2001) study on Malaysia respondents. Human Communication, 10 (3). pp. 259-274.

Mohamad, Bahtiar and Abu Bakar, Hassan and Herman, Iran (2004) Leader-Member exchange and superior-subordinate communication behavior: A case of a Malaysia organization. Malaysian Management Journal, 8 (1). pp. 83-93. ISSN 0128-6226

Abu Bakar, Hassan and Mustaffa, Che Su and Mohamad, Bahtiar (2007) Leader-member exchange and cooperative communication between group members: Replication of Lee (1997, 2001) study on Malaysia respondents. Human Communication, 10 (3). pp. 259-274.

Abdul Rahman, Nik Adzrieman and Mohamad, Bahtiar (2005) Majalah picisan pencetus virus minda. Dewan Masyarakat, 43 (6). pp. 46-47. ISSN 0419-0386

Abu Bakar, Hassan and Mohamad, Bahtiar (2017) Matter of similarity and dissimilarity in multi-ethnic society: a model of dyadic cultural norms congruence. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Halim, Haslina and Abu Bakar, Hassan and Mohamad, Bahtiar (2018) Measuring multicultural effectiveness among self-initiated academic expatriates in Malaysia. Jurnal Komunikasi Malaysian Journal of Communication, 34 (2). pp. 1-17. ISSN 2289-1528

Halim, Haslina and Abdul Rahman, Nik Adzrieman and Mohamad, Bahtiar (2013) OEs vs SIEs: Exploring the cross-cultural adjustment of hotel expatriates in a multicultural society. In: International Conference on Communication, Media, Technology and Design (ICCMTD 2013), 02 - 04 May 2013, Famagusta, North Cyprus.

Abdul Hamid, Norsiah and Mohamad, Bahtiar and Abu Bakar, Hassan (2004) Penyebaran maklumat korporat melalui laman web : Kajian ke atas syarikat korporat di Malaysia. In: Seminar Kebangsaan Komunikasi Ke 2: Cabaran Pengurusan Komunikasi di Era Digital, 18 – 19 Disember 2004 , Hotel City Bayview Langkawi . (Unpublished)

Raza, Syed Hassan and Iftikhar, Moneeba and Mohamad, Bahtiar and Pembecioğlu, Nilüfer and Altaf, Mohsin (2020) Precautionary behavior toward dengue virus through public service advertisement: Mediation of the individual’s attention,iInformation surveillance, and elaboration. SAGE Open, 10 (2). pp. 1-15. ISSN 2158-2440

Mohamad, Bahtiar and Abu Bakar, Hassan (2017) Preface - Communication: beyond nation cultural adaption, images and identity. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Mustaffa, Che Su and Mohamad, Bahtiar and Halim, Haslina (2014) Preface: Communication, empowerment and governance: The 21st century enigma. Procedia - Social and Behavioral Sciences, 155. pp. 1-3. ISSN 1877-0428

Mohamad, Bahtiar and Abu Bakar, Hassan and Abdul Rahman, Nik Adzrieman (2007) Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education. Jurnal Manajemen Pemasaran, 2 (2). pp. 81-89. ISSN 1907-235X

Mohamad, Bahtiar and Abu Bakar, Hassan and Abdul Rahman, Nik Adzrieman (2007) Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector. Jurnal Manajemen Pemasaran, 2 (2). pp. 81-89. ISSN 1907-235X

Abu Bakar, Hassan and Mohamad, Bahtiar (2004) Relationship between superior-subordinate communication and working relationship: A gender analysis. In: Annual Meeting of the International Communication Association, May 27, 2004, New Orleans, Los Angeles. (Unpublished)

Raza, Syed Hassan and Abu Bakar, Hassan and Mohamad, Bahtiar (2017) Relationships between the advertising appeal and behavioral intention: the mediating role of the attitude towards advertising appeal. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Abu Bakar, Hassan and Halim, Haslina and Mustaffa, Che Su and Mohamad, Bahtiar (2016) Relationships differentiation: Cross-ethnic comparisons in the Malaysian workplace. Journal of Intercultural Communication Research, 45 (2). pp. 71-90. ISSN 1747-5759

Abu Bakar, Hassan and Halim, Haslina and Mustaffa, Che Su and Mohamad, Bahtiar (2016) Relationships differentiation: cross-ethnic comparisons in the Malaysian workplace. Journal of Intercultural Communication Research, 45 (2). pp. 71-90. ISSN 1747-5759

Abu Bakar, Hassan and Mohamad, Bahtiar and Halim, Haslina and Subramaniam, Chandrakantan and Choo, Ling Suan (2018) Shared cultural characteristics similarities in Malaysia’s multi-ethnic society. Journal of Intercultural Communication Research, 47 (3). pp. 243-267. ISSN 1747-5759

Abu Bakar, Hassan and Mohamad, Bahtiar and Mustaffa, Che Su (2007) Superior-subordinate communication dimensions and working relationship: Gender preferences in a Malaysian organization. Journal of Intercultural Communication Research, 36 (1). pp. 51-69. ISSN 1747-5759

Adamu, Adamu Abbas and Mohamad, Bahtiar and Abdul Rahman, Nik Adzrieman (2018) Towards measuring internal crisis communication. Journal of Asian Pacific Communication, 28 (1). pp. 107-128. ISSN 0957-6851

Mustaffa, Che Su and Che Soh, Che Hasniza and Abu Bakar, Hassan and Mohamad, Bahtiar (2018) Understanding the usage of whatsapp among Malaysian employees through the lens of social influence theory. International Journal of Engineering & Technology, 7 (4.38). pp. 1039-1043. ISSN 2227-524X

Abdu, Shamsu Dauda and Mohamad, Bahtiar and Muda, Suhaini (2017) Youth online political participation: the role of Facebook use, interactivity, quality information and political interest. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Ismail, Ahmed Rageh and Johnson, Carol and Mohamad, Bahtiar and Zulkepli Hew, Jafri and Bhatti, Muhammad Awais and Hii, Linda (2016) A comparative study of work values between US and Malaysia marketing students. International Journal of Business Administration, 7 (5). pp. 22-35. ISSN 1923-4007

Raza, Syed Hassan and Abu Bakar, Hassan and Mohamad, Bahtiar (2019) The effects of advertising appeals on consumers’ behavioural intention towards global brands: the mediating role attitude and the moderating role of uncertainty avoidance. Journal of Islamic Marketing, 11 (2). pp. 440-460. ISSN 1759-0833

Ghazali, Mohd Hiriy and Jani, Mohd and Sumrahadi, Abdullah and Mohamad, Bahtiar (2017) The involvement of state government, agencies and local authority policies on the conservation of heritage spots in Malaysia. Journal of Government and Politics, 8 (3). pp. 327-351. ISSN 1907-8374

Mohamad, Bahtiar and Zulkepli Hew, Jafri and Ismail, Ahmed Rageh and Abu Bakar, Hassan (2020) A model for Malaysian work value to improve level of work value among Malaysian graduate. International Journal of Psychosocial Rehabilitation, 24 (02). pp. 4299-4321. ISSN 14757192

Mohamad, Bahtiar and Abu Bakar, Hassan and Abdul Rahman, Nik Adzrieman (2007) The role of corporate identity in the Malaysian higher education sector. Jurnal Komunikasi Massa, 1 (1). pp. 42-59. ISSN 1411-268X

Mohamad, Bahtiar and Abu Bakar, Hassan and Mustaffa, Che Su (2010) The supervisory communication-commitment to work-group model: Example on a Malaysian organization. Journal of US-China Public Administration, 7 (1). pp. 13-23. ISSN 1548-6591

Mohamad, Bahtiar and Zulkepli Hew, Jafri and Ismail, Ahmed Rageh and Abu Bakar, Hassan (2019) The work values of Malaysian graduates: Scale development and validation. Journal of Advanced Research in Dynamical and Control Systems, 11 (5). pp. 709-720. ISSN 1943023X