Anuar, Herman Shah and Mat Saat, Rafeah and Abu Talib, Zuraidah (2009) A Study on Gender Perception of Emoticon in Computer Mediated Communication (CMC). Journal of Technology and Operations Management, 4 (1). pp. 1-10. ISSN 1823-514X

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Abstract

The purpose of this study was to examine the gender perception of emoticon in computer mediated-communication (CMC) in the Southern American College classroom. Participants were 74 undergraduate students enrolled in a variety of courses at University of Alabama at Birmingham, Alabama, who are familiar with using emoticons in web based context. Results indicate that (a) there were no significant difference perception between male and female using positive emoticon in social context, (b) there were no significant difference between male and female using positive emoticon in positive message and (c) there are no significant difference between male and female especially in happy, humor and attitude towards the positive message with positive emoticon. Future research should continue to extend these efforts by examining the ways emoticon used in real situation as in web messenger, virtual forum or community portal, to better understand the spontaneous interactions between recipient and sender. (US version) Technology enhances the way people communicate in the modern world. Communicating through the new channel of communication is becoming a trend in today’s environment. There are many issues pertaining on this medium whereby gender bias has contributed to the sustainability of it. The usage of emoticon has tremendously well accepted by the user when the message can be understood clearly without face-to-face interaction. When we use it as if, the face of the sender is in front of the computer screen when receiver receives the message. However, the amount and consistency of emoticon used in daily communication is debatable. Thus, this study tried to investigate is there any significant difference between male and female recipient when they receive the message

Item Type:	Article
Uncontrolled Keywords:	Computer mediated communication, emoticon. (Malaysia version)
Subjects:	H Social Sciences > HA Statistics
Divisions:	School of Technology Management & Logistics
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	08 Jan 2025 07:25
Last Modified:	08 Jan 2025 07:25
URI:	https://repo.uum.edu.my/id/eprint/31790

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