Othman, Nuraimi and Rashid, Basri and Ramely, Asmahany (2023) Conceptualising The Antecedents of eWOM in The Post-Consumption Behaviour Assessment of Tourism Sports Activities. Journal of Event, Tourism and Hospitality Studies (JETH), 3. pp. 80-98. ISSN 2805-4423

Ramely, Asmahany and Rashid, Basri and lderis, Muhamad Shah Kamal and Mustafa, Eshaby (2021) Challenges in Environmental and Sustainability Practices at MSOB (Malaysia School of Business) (S/O 14001). Other. UUM. (Submitted)

Han, Chao and Rashid, Basri (2020) Conceptualisation of hotel guest experience assessment process and electronic words of mouth. Journal of Indonesian Tourism and Development Studies, 8 (2). p. 64. ISSN 2338-1647

Chao, Han and Rashid, Basri (2020) Establishing the measurement variables of the chinese hotel guest experience in Malaysia. International Journal of Innovation, Creativity and Change, 11 (11). pp. 26-42. ISSN 2201-1315

Nor Azam, Nor Rabiatul Adawiyah and Rashid, Basri and Zainol, Noor Azimin and Mohamad, Maliani (2020) Multi-dimensional values on customers' intention to revisit green resorts: The cultural case in Malaysia. Journal of Innovation in Educational and Cultural Research, 1 (2). pp. 41-51. ISSN 2722-9688

Ramely, Asmahany and Rashid, Basri and Ab Talib, Mohd Fadzilillah (2019) Anticipating the declining stage of special tourism event. Turismo: Estudos & Práticas (RTEP/UERN), 8. pp. 80-106. ISSN 2306-1493

Din, Norrina and Rashid, Basri and Ramli, Kamal Izzuwan and Mansor, Nur Aliah and Abdullah, Dahlan (2019) Revelation of children and adult’s food allergen in Malaysia. Preprints. pp. 1-7. (Unpublished)

Nurhidayati, Sri Endah and Rashid, Basri (2019) Sharia beach as an alternative attraction for Islamic tourism in Indonesia. Turismo: Estudos & Práticas (RTEP/UERN), 8. pp. 44-79. ISSN 2316-1493

Din, Norrina and Rashid, Basri and Ramli, Kamal Izzuwan and Othman, Che Noriah (2018) Approaches of improving food allergy knowledge: Children with food allergy’s quality of life. Environment-Behaviour Proceedings Journal, 3 (7). pp. 13-17. ISSN 2398-4287

Din, Norrina and Rashid, Basri and Ramli, Kamal Izzuwan and Othman, Che Noriah (2018) Approaches to improving food allergy knowledge: children with food allergy's quality of life. In: 6 th AMER International Comference on Quality of Life, 03-04 March 2018, Pulau Perhentian Resort.

Mohamed, Rosmaliza and Ramli, Kamal Izzuwan and Rashid, Basri and Din, Norrina (2018) Determination of intervention to improve food allergy knowledge among Malaysians. Journal of ASIAN Behavioural Studies, 3 (11). pp. 1-10. ISSN 2514-7528

Handayani, Bintang and Rashid, Basri (2018) Giving brand image to a nation. In: Digital Marketing and Consumer Engagement. IGI Global -, pp. 979-998. ISBN 9781522551874

Mohammed, Abdulalem and Rashid, Basri (2018) A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry. Kasetsart Journal of Social Sciences, 39 (2). pp. 358-364. ISSN 24523151

Mohammed, Abdulalem and Rashid, Basri and Tahir, Shahruddin (2017) Investigating the Mediating Effect of Customer Orientation Strategy on the Relationship between CRM Technology and Hotel Performance: The Case of Hotels in Malaysia. In: : 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia.

Mohammed, Abdul Alem and Rashid, Basri and Tahir, Shaharuddin (2017) Customer relationship management and hotel performance: the mediating influence of marketing capabilities—evidence from the Malaysian hotel industry. Information Technology & Tourism. pp. 1-27. ISSN 1098-3058

Rashid, Basri and Mohammed, Abdul-Alem and Nor Azam, Nor Rabiatul Adawiyah (2017) Conceptualisation of Tourist Visit Experience Assessment Process. In: 5th Tourism and Hospitality International Conference, 27 September 2017, Malaysia Tourism Centre.

Nor Azam, Nor Rabiatul Adawiyah and Rashid, Basri and Zainol, Noor Azimin (2017) Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia. Journal of Tourism, Hospitality and Environment Management, 2 (5). pp. 1-17. ISSN 0128-178X

Madden, Ketwadee and Rashid, Basri and Zainol, Noor Azimin (2017) Determinants of intention to visit Phuket, Thailand. Ottoman: Journal of Tourism and Management Research, 2 (1). pp. 31-43. ISSN 2149-6528

Mu'azu, Ladi and Rashid, Basri and Zainol, Noor Azimin (2017) Perceived innovation characteristics as predictors of green practice adoption in the Nigerian hotel industry. International Journal of Agriculture and Environmental Research, 3 (1). pp. 2099-2113. ISSN 2455-6939

Muazu, Ladi and Rashid, Basri and Zainol, Noor Azimin (2017) Predictors of likelihood of adoption of green practices in hotels: the case of Abuja and Lagos, Nigeria. Environmental Management and Sustainable Development, 6 (1). pp. 72-90. ISSN 2164-7682

Indrianto, Agoes Tinus Lis and Din, Kadir and Rashid, Basri (2017) Private Business’ Roles as Stakeholders in Developing Surabaya as Tourism Destination. Journal of Indonesian Tourism and Development Studies, 5 (3). pp. 185-194. ISSN 23553979

Mohammed, Abdulalem and Rashid, Basri and Tahir, Shaharuddin (2016) The influence in CRM dimensions on marketing capabilities in hotel industry. In: International Conference on Business, Accounting, Finance and Economics (BAFE 2016), 05 Oktober 2016, Universiti Tunku Abdul Rahman, Kampar Perak, Malaysia.

Patwary, Ataul Karim and Rashid, Basri (2016) The impacts of hospitality services on visit experience and future visit intention of student travelers. International Journal of Business and Technopreneurship, 6 (8). pp. 107-125. ISSN 2231-7090

Lim, Khong Chiu and Mahat, Nor Idayu and Rashid, Basri and Abdul Razak, Norhanim and Omar, Hamimi (2016) Assessing students’ knowledge and soft skills competency in the industrial training programme: The employers’ perspective. Review of European Studies, 8 (1). pp. 123-133. ISSN 1918-7173

Madden, Ketwadee and Rashid, Basri and Zainol, Noor Azimin (2016) Beyond the motivation theory of destination image. Tourism and hospitality management, 22 (2). pp. 247-264. ISSN 1330-7533

Abooali, Gelareh and Ghaderi, Zahed and Rashid, Basri (2016) Is cultural intelligence valid in the context of tourism? the case of Australian and South Korean tourists. Anatolia: An International Journal of Tourism and Hospitality Research, 27 (2). pp. 265-267. ISSN 1303-2917

Handayani, Bintang and Rashid, Basri (2016) The mediating influence of nation brand image in the relationship between tourism and hospitality attributes and behavioural intention. TEAM Journal of Hospitality and Tourism, 13 (1). pp. 1-14. ISSN 823-4003

Zhang, Hui and Rashid, Basri and Mohammed, Abdul Alem (2016) The moderating effect on an internship programme on the relationship between motivational factors and students` carrier decision in the hospitality industry in China. Journal of Environmental Management and Tourism, 7 (4). pp. 688-697. ISSN 2068-7729

Mohammed, Abdul Alem and Rashid, Basri (2016) The moderating influence of internship program on the relationship between undergraduates' perception and their intention to join tourism and hospitality industry: A theoretical model. International Review of Management and Marketing, 6 (2). pp. 317-321. ISSN 2146-4405

Handayani, Bintang and Rashid, Basri (2015) Examination of transport performance and authenticity on behavioural intention. ASEAN Marketing Journal, VII (2). pp. 109-118. ISSN 2085-5044

Lim, Khong Chiu and Ishak, Noor Azniza and Mahat, Nor Idayu and Rashid, Basri (2015) Examining demographic and psychographic profiles of potential first-class undergraduates. Review of European Studies, 7 (3). ISSN 1918-7173

Din, Norrina and Rashid, Basri and Ramli, Kamal Izzuwan (2015) Gauging food allergy knowledge among hospitality students. Journal of Management Research, 7 (2). p. 252. ISSN 1941-899X

Handayani, Bintang and Rashid, Basri (2015) National identity attributes as desired future image of a nation. Middle-East Journal of Scientific Research, 23 (11). pp. 2722-2730. ISSN 1990-9233

Mu‘azu, L. and Rashid, Basri and Zainol, Noor Azimin (2014) Are hotels in Nigeria proactive in environmental management practices? In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

Ramely, Asmahany and Rashid, Basri (2014) Green motivation among event practitioner: A review of literature. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

Ahmad, Rozila and Rashid, Basri and Ariffin, H. F. (2014) Hospitality graduates' salary and gender differences. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

Mohammed, Abdul Alem and Rashid, Basri and Tahir, Shaharuddin (2014) Customer relationship management (CRM) technology and organization performance: Is marketing capability a missing link? An empirical study in the Malaysian hotel industry. Asian Social Science, 10 (9). pp. 197-212. ISSN 1911-2017

Maddin, K. and Rashid, Basri and Zainol, Noor Azimin (2014) Determinants of destination image and intentions to visit: A conceptual framework. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

Ahmad, Rozila and Rashid, Basri and Mohd Shariff, Nurhazani (2014) Malaysian hospitality industry: Graduates’ justifications for leaving the industry. International Journal of Management Studies (IJMS), 21 (2). pp. 1-20. ISSN 2232-1608

Mohammed, Abdul Alem and Rashid, Basri and Tahir, Shaharuddin (2014) The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry. Middle-East Journal of Scientific Research, 19 (12). pp. 1679-1689. ISSN 1990-9233

Rashid, Basri (2013) The role of affective dimensions on tourist visit experience. In: World Business and Social Science Research Conference, 24-25 October, 2013, Novotel Bangkok on Siam Square, Bangkok, Thailand.

Handayani, Bintang and Rashid, Basri (2013) Conceptualisation of nation brand image. International Journal of Management Studies (IJMS), 20 (2). pp. 165-183. ISSN 2180-2467

Mohammad, Abdul alem and Rashid, Basri and Tahir, Shaharuddin (2013) Assessing the influence of customer relationship management (CRM) dimensions on organization performance. Journal of Hospitality and Tourism Technology, 4 (3). pp. 228-247. ISSN 1757-9880

Din, Norrina and Ramli, Kamal Izzuwan and Rashid, Basri (2013) The Cognizant of Allergy Diseases and Climate Change. Global Journal of Business and Social Science Review, 1 (2). pp. 83-91. ISSN 2289-8506

Rashid, Basri (2013) Elements of destination and their impacts on vacationers experience. Geografia - Malaysian Journal of Society and Space, 9 (4). pp. 118-127. ISSN 2180-2491

Ishak, Noor Azniza and Hassan, Suhaidi and Lim, Khong Chiu and Abdul Rahim, Fauziah and Mahat, Nor Idayu and Hashim, Nor Laily and Abdul Mutalib, Ariffin and Mohd Yusoff, Mohd Zailani and Abdul Jalil, Ahmad Zafarullah and Subramaniam, Chandrakantan and Rashid, Basri (2012) Psychographic profiles and emotional intelligence of potential first class undergraduates in Universiti Utara Malaysia. Project Report. Universiti Utara Malaysia. (Unpublished)

Rashid, Basri (2011) Career in hotel industry: Dilemma and challenges for muslims graduates. In: Seminar Islam Nusantara Peringkat Aseans: Pemikiran dan Cabaran Masa Kini, 19-20 Oktober 2011, De BARON Resort, Langkawi.