Shaari, Hasnizam and Ahmad, Norzieiriani and Perumal, Selvan and Sulaiman, Yaty and Saad, Shahrin and Ibrahim, Johan Afendi (2023) Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880). Technical Report. UUM. (Unpublished)

Nik Mat, Nik Kamariah and Sulaiman, Yaty and Perumal, Selvan (2023) Developing A New Model for Cyber Security Behavior of E-Hailing Services (S/O 14166). Project Report. UUM. (Unpublished)

Sulaiman, Yaty and Abdul Rahman, Maria and Nik Mat, Nik Kamariah and Amin, Al Husin (2022) Gold Galore Sdn Bhd: To Expand or Not to Expand. In: 7th International Case Study Conference, 13 - 15 September 2022, aia Hotel & Convention Centre, Terengganu, Malaysia.

Sulaiman, Yaty and Abdul Rahman, Maria and Nik Mat, Nik Kamariah (2021) Development of a New Re-Patronage Model for Syariah Compliance E-Lodging Industry: The Mediating Effect of Artificial Intelligence (S/O 14409). Project Report. UUM. (Submitted)

Abdul Rahman, Maria and Sulaiman, Yaty and Nik Mat, Nik Kamariah (2021) Mekanisme untuk Meningkatkan Kepatuhan Zakat Perniagaan di Kalangan Perniaga Kecil di Kedah (S/O 14274). Project Report. UUM. (Submitted)

Sulaiman, Yaty and Abdul Rahman, Maria and Nik Mat, Nik Kamariah (2020) Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle. Project Report. Universiti Utara Malaysia. (Unpublished)

Sulaiman, Yaty and Abdul Rahman, Maria and Nik Mat, Nik Kamariah (2019) Pelan strategik untuk menangani isu dan cabaran dalam pengurusan zakat perniagaan di Kedah. In: International Conference on Zakat, Tax, Waqf And Economic Development (ZAWED), 1st – 2nd December 2019, Adya Hotel Langkawi, Malaysia.

Muddaha, Garba and Yeoh, Khar Kheng and Sulaiman, Yaty (2018) Impact of management capabilities and environmental dynamism on Nigerian SMEs marketing innovation performance. International Journal of Management Research & Review, 8 (1). pp. 20-35. ISSN 2249-7196

Sulaiman, Yaty and Ismail, Khairul Anuar (2017) Online purchase intentions among UUM postgraduate students. In: Sintok International Conference on Social Science and Management (SICONSEM 2017), 4-5 December 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia..

Muddaha, Garba and Yeoh, Khar Kheng and Sulaiman, Yaty (2017) Marketing knowledge management, innovation process, learning capability, environmental dynamism and Nigerian SMEs marketing innovation performance. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia..

Djermani, Farouk and Sulaiman, Yaty (2017) Designing A Conceptual Framework on Health Food Consumption Patterns among Malaysian Consumers. In: 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia..

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Othman, Abdul Rahim and Sulaiman, Yaty (2017) Does interaction between TQM practices and knowledge management processes enhance the innovation performance? International Journal of Quality & Reliability Management, 34 (7). pp. 955-974. ISSN 0265-671X

Sulaiman, Yaty and Masri, Maisarah and Othman, Maha Mohammed Yusr and Ismail, Mohd Yusri Shahril and Mustafa, Saed Adnan and Salim, Nooraini (2017) The relationship between marketing mix and consumer preference in supplement product usage. International Journal of Economic Research, 14 (19). pp. 381-393. ISSN 0972-9380

Sulaiman, Yaty and Othman, Abdul Rahim and Perumal, Selvan (2015) Escalating the employee organisational commitment through employee job satisfaction: A Malaysian childcare centre perspective. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Sulaiman, Yaty and Nik Mat, Nik Kamariah and Abd Ghani, Noor Hasmini (2014) Constructing a consumption model for Malaysian consumers. Journal of Marketing Management (JMM), 2 (3 & 4). pp. 49-60. ISSN 2333-6080

Sulaiman, Yaty and Othman, Abdul Rahim and Perumal, Selvan and Hussin, Zolkafli (2013) Escalating the employee job satisfaction through internal market orientation: a childcare centre perspective. Jurnal Teknologi, 64 (2). pp. 133-138. ISSN 0127-9696

Sulaiman, Yaty and Othman, Abdul Rahim and Perumal, Selvan and Hussin, Zolkafli (2013) Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective. International Journal of Business and Social Science, 4 (6). pp. 257-262. ISSN 2219-1933

Sulaiman, Yaty and Othman, Abdul Rahim and Perumal, Selvan and Hashim, Noor Azmi (2013) The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector. Journal of Marketing Management (JMM), 1 (1). pp. 13-21. ISSN 2333-6080

Mohd Kassim, Abdul Wahid and Hassan, Mohamad Ghozali and Shamsudin, Abdul Shukor and Sulaiman, Yaty (2011) Organizational change and space: A conceptual link. In: International Conference on Management (ICM 2011), 13 - 14 June 2011, Hydro Hotel, Penang, Malaysia.

Sulaiman, Yaty and Abdul Rahman, Maria and Shaari, Hasnizam Citranet sdn bhd: how to remain resilient in the Malaysian market? In: UNSPECIFIED.

Sulaiman, Yaty and Abdul Rahman, Maria and Nik Mat, Nik Kamariah Pelan strategik untuk menangani isu dan cabaran dalam pengurusan zakat perniagaan di Kedah. In: UNSPECIFIED.