Boheran Nudin, Azlinda and Mustaffa, Che Su and Ahmad, Mohd Khairie (2016) Analisis faktor dan cabaran pelaksanaan tanggungjawab sosial korporat Islam. EDUCATUM – Journal of Social Science, 2 (1). pp. 75-86. ISSN 2289-9391

Mahamood, Ahmad Fahmi and Mohammed, Rosli and Ahmad, Mohd Khairie and Ridzuan, Ahmad Hifzurrahman and Hamzah, Mohamad Rezal and Abdullah, Shuhairimi and Shaffril, Hayrol Azril (2016) Applying diffusion of innovation theory and unified theory of acceptance and use of technology (UTAUT) on farmers’ use of communication technology. Journal of Human Development and Communication (JoHDEC), 5. pp. 27-40. ISSN 2289-2702

Saleeman, I. G. and M. Budiman, Adrian and Ahmad, Mohd Khairie (2015) Comparative study of media usage in news consumption: A qualitative approach. African Journal of Computing & ICTs, 8 (1). pp. 143-154. ISSN 2006-1781​

Abu Bakar, Juliana Aida and Ahmad, Mohd Khairie and Zulkifli, Abdul Nasir and Bahrin, Abdul Syafiq (2016) Conceptual model of game aesthetics for perceived learning in narrative games. In: 4th International Conference on User Science and Engineering (i-USEr 2016), 23-25 Aug. 2016, Melaka, Malaysia.

Ismail, Adibah and Ahmad, Mohd Khairie and Mustaffa, Che Su (2014) Conceptualization of investigative journalism: The perspectives of Malaysian media practitioners. Procedia - Social and Behavioral Sciences, 155. pp. 165-170. ISSN 1877-0428

Cheah, Joyce Lynn-Sze and Ahmad, Mohd Khairie (2017) Confucian Value-Based Leadership Communication: A study on Tun Dr. Mahathir Mohamad. Jurnal Komunikasi = Malaysian Journal of Communication, 33 (3). pp. 140-156. ISSN 2289-151X

Dalib, Syarizan and Harun, Minah and Yusof, Norhafezah and Ahmad, Mohd Khairie (2019) Connecting with culturally diverse others - the case of Malaysian students’ social interactions on campus. Journal of Intercultural Communication (49). ISSN 1404-1634

Ahmad, Mohd Khairie and Latib, Mahathir and Mohd Hadza @ Othman, Mohd Baharudin (2016) Creativity in disaster communication: #prayforpantaitimur. International Journal of Interactive Digital Media (IJIDM), 4 (2). pp. 40-44. ISSN 2289-4098

Ahmad, Mohd Khairie and Harrison, John and Davies, Christopher Lawe (2008) Cultural sensitivity in health promotion program: Islamic persuasive communication. In: 6th International Conference on Communication and Mass Media, 19-22 May 2008, Athens, Greece. (Unpublished)

Kadiri, Kehinde Kadijat and Ahmad, Mohd Khairie and Mustaffa, Che Su (2014) Cultural sensitivity in sexually transmitted infections (STIs) preventive campaign in Nigeria. Procedia - Social and Behavioral Sciences, 155. pp. 331-336. ISSN 1877-0428

Ahmad, Mohd Khairie and Othman, Mohd Baharudin and Mohd Jalil, Nor Hayati and Ismail, Solahuddin (2017) Culturally Responsive: Exploring the Attributes of Islamic Health Communication. SHS Web of Conferences, 33. pp. 1-7. ISSN 2261-2424

Omoloso, Aisha Imam and Ahmad, Mohd Khairie and Ramli, Romlah (2017) Culturally Sensitve Maternal Health Promotion Messages. International Journal of Communication, 21 (1). pp. 58-73. ISSN 1597-4324

Aridass, Pavithra and Ahmad, Mohd Khairie and Abu Bakar, Hassan (2012) Culturally competent communication in Malaysia medical tourism. In: International Conference on Communication and Media 2012 (i-COME'12), 01-03 November 2012, Parkroyal Resort Hotel, Penang Malaysia.

Ahmad, Mohd Khairie and Mohd Hadza @ Othman, Mohd Baharudin and Mohd Jalil, Nor Hayati and Ismail, Solahuddin (2016) Culturally responsive: exploring the attributes of Islamic health communication. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Omoloso, Aisha Imam and Ahmad, Mohd Khairie and Ramli, Romlah (2017) Culture in maternal health promotion: Insight from perinatal women in north central Nigeria. e-Academia Journal, 6 (1). pp. 253-270. ISSN 2289-6589

Lynn-Sze, Joyce Cheah and Ahmad, Mohd Khairie and Yusof, Norhafezah and Kamaruddin, Azlina (2021) Developing Online Opinion Leaders Model in the Health Promotion Digital Era (S/O: 14598). Project Report. UUM. (Submitted)

Mustaffa, Che Su and Abu Bakar, Hassan and Ahmad, Mohd Khairie and Mohd Hadza @ Othman, Mohd Baharudin and Ibrahim, Marzura (2014) Development and validation of Malaysian communication style instrument. Asian Social Science, 10 (8). pp. 73-89. ISSN 1911-2017

Hamid, Yassin Bashir and Mohammed, Rosli and Ahmad, Mohd Khairie (2019) Effect of press freedom on Sudanese newspapers framing of corruption issues. Jurnal The Messenger, 11 (1A). pp. 138-147. ISSN 2086-1559

Dalib, Syarizan and Harun, Minah and Yusof, Norhafezah and Ahmad, Mohd Khairie (2019) Engaging with the other: student reflections on intercultural communication. In: Seminar Teknologi Multimedia & Komunikasi 2019, 23-24 Julai 2019, Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA.

Saleeman, Ibrahim G. and M. Budiman, Adrian and Ahmad, Mohd Khairie (2015) Examining a moderating role of migration on news usage in an intra-national ethnic setting. Journal of New Media and Mass Communication, 34. pp. 1-6. ISSN 2224-3267

Saleeman, Ibrahim G. and M. Budiman, Adrian and Ahmad, Mohd Khairie (2015) Examining a moderating role of migration on news usage in an intra-national ethnic setting. Journal of New Media and Mass Communication, 34. pp. 1-6. ISSN 2224-3267

Suppiah, S Maartandan and Ahmad, Mohd Khairie and Yusof, Norhafezah (2018) Exploring Mahathir’s Leadership Communication Attributes from Indian Community Perspective. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Suppiah, S. Maartandan and Ahmad, Mohd Khairie and Gunasekaran, Heran Niruba (2018) Exploring Tun Mahathir’s Leadership Communication: Indian Cultural Perspective. Advanced Science Letters, 24 (5). pp. 3405-3408. ISSN 1936-6612

Ahmad, Gambo Ibrahim and Ahmad, Mohd Khairie and Cheah, Joyce Lynn-Sze (2019) Exploring dakwah as Muslim cultural element strategy in oral polio vaccination campaign in Nigeria. In: Seminar Teknologi Multimedia & Komunikasi 2019, 23-24 Julai 2019, Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA.

Dalib, Syarizan and Harun, Minah and Yusof, Norhafezah and Ahmad, Mohd Khairie (2019) Exploring intercultural competence among students in Malaysian campuses. Jurnal Komunikasi: Malaysian Journal of Communication, 35 (1). pp. 1-16. ISSN 22891528

Aziz, Azelin and Ahmad, Mohd Khairie (2016) Exploring work-family balance perception in creative industry. International Journal of Interactive Digital Media (IJIDM), 4 (1). pp. 51-55. ISSN 2289-4098

Kadiri, Kehinde Kadijat and Ahmad, Mohd Khairie and Mustaffa, Che Su (2015) Factors associated with the adoption of sexual abstinence and contraception among moshood abiola polytechnic students in Abeokuta, Nigeria. In: Islamic perspectives relating to business, arts, culture and communication. Springer, Singapore, pp. 79-89. ISBN 978-981-287-428-3

Aziz, Azelin and Ahmad, Mohd Khairie and Othman, Mohd Baharudin (2019) Gelagat komunikasi organisasi: amalan baharu, isu lama. In: Seminar Teknologi Multimedia & Komunikasi 2019, 23-24 Julai 2019, Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA.

Ahmad, Mohd Khairie and Mohd Hadza @ Othman, Mohd Baharudin (2014) General election and the enigma of free press in Malaysia. Procedia - Social and Behavioral Sciences, 155. pp. 547-552. ISSN 1877-0428

Shiratuddin, Norshuhada and Mohd Sani, Mohd Azizuddin and Hassan, Shahizan and Ahmad, Mohd Khairie and Aboo Talib @ Khalid, Kartini and Ahmad, Noor Sulastry Yurni (2016) Generation Y's political participation and social media In Malaysia. Jurnal Komunikasi = Malaysian Journal of Communication, 32 (1). pp. 125-143. ISSN 2289-151X

Kadiri, Kehinde Kadijat and Ahmad, Mohd Khairie and Mustaffa, Che Su (2014) HIV/AIDS and cultural practices in Nigeria: An implication for HIV/AIDS preventive communication campaign. New Media and Mass Communication, 27. pp. 19-30. ISSN 2224-3267

Yassin Hamid, Yassin Bashir and Mohammed, Rosli and Ahmad, Mohd Khairie (2018) The Influence of Less Press Freedom on the Newspaper Framing of the Issues of Corruption in Sudan. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Harun, Minah and Dalib, Syarizan and Yusof, Norhafezah and Ahmad, Mohd Khairie (2018) Intercultural communication competence: Educating students for global networking. Jurnal Komunikasi Borneo. pp. 1-17. ISSN 2289-859X

Ismail, Adibah and Ahmad, Mohd Khairie and Mustaffa, Che Su (2017) Investigative journalism in Malaysia: the battle between outside and inside newsroom challenges. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Adisa, Rasaq Muhammed and Mohammed, Rosli and Ahmad, Mohd Khairie (2016) Issues and consequences of newspaper framing on ethnic conflict: a qualitative study of ethnic group leaders’ conflict frames. Jurnal Komunikasi = Malaysian Journal of Communication, 32 (2). pp. 294-316. ISSN 2289-151X

Kadiri, Kehinde Kadijat and Ahmad, Mohd Khairie and Mustaffa, Che Su (2014) Knowledge and treatment seeking behaviour of University of Ilorin students in Kwara State, Nigeria. New Media and Mass Communication, 27. pp. 41-47. ISSN 2224-3267

Kadiri, Kehinde Kadijat and Ahmad, Mohd Khairie and Mustaffa, Che Su (2014) Knowledge and treatment seeking behaviour of University of Ilorin students in Kwara State, Nigeria. In: International Social Development Conference 2014 (ISDC 2014), 12 – 13 August 2014, Bayview Hotel Langkawi, Malaysia.

Mustaffa, Che Su and Abu Bakar, Hassan and Ahmad, Mohd Khairie and Mohd Hadza @ Othman, Mohd Baharudin (2013) Komunikasi dan etnik: Analisis lanjutan kesahihan dan kebolehpercayaan instrumen budaya komunikasi masyarakat Melayu Malaysia. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Ahmad, Mohd Khairie and Abu Fayad, Khaled and Ramli, Romlah (2019) Komunikasi kesedaran alam sekitar: liputan media, penghayatan nilai hijau dan kempen kerajaan. In: Seminar Teknologi Multimedia & Komunikasi 2019, 23-24 Julai 2019, Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA.

Ab Ghani, Rohani and Yusoff, Ismail and Ahmad, Mohd Khairie and Paidi, Zulhilmi (2013) Konsep 1Malaysia dan proses pembinaan negara bangsa: ke arah pembentukan generasi muda Malaysia glokal. In: Fourth Seminar on National Resilience (SNAR IV), 4 - 7 September 2013, Universitas Muslim Nusantara al-Washliyah, Medan, Indonesia.

Dalib, Syarizan and Harun, Minah and Yusof, Norhafezah and Ahmad, Mohd Khairie (2018) Konsep kecekapan komunikasi antara budaya dari perspektif pelajar. In: Seminar Teknologi Multimedia dan Komunikasi 2018 [SMTCom’18], 3-4 September 2018, Pusat Pengajian Teknologi Media dan Komunikasi UNIVERSITI UTARA MALAYSIA.

Ahmad, Mohd Khairie and Mohd Hadza @ Othman, Mohd Baharudin and Muda, Suhaini and Hussien, Mohd. Hafidz (2005) Kredibiliti berita akhbar, televisyen, radio dan berita dalam talian. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Suppiah, S Maartandan and Ahmad, Mohd Khairie and Yusof, Norhafezah (2019) Leadership communication conception of Malaysian Hindus and its relevancy to Mahathir’s leadership. Jurnal The Messenger, 11 (1A). pp. 94-110. ISSN 2086-1559

Suppiah, S. Maartandan and Ahmad, Mohd Khairie and Gunasekaran, Heran Niruba (2018) Mahathir's leadership communication: Exploring the Indians’ political and non-governmental organisations experience. Jurnal Komunikasi, Malaysian Journal of Communication, 34 (2). pp. 205-222. ISSN 22891528

Ahmad, Mohd Khairie and Mohd Hadza @ Othman, Mohd Baharudin (2013) Malaysia newspapers portrayal of 13th general election: The case of political transformation plan era. In: International Conference on Media and Communication (MENTION 2013), Bangi, Malaysia, November 26 to 28, 2013. (Unpublished)

Shiratuddin, Norshuhada and Hassan, Shahizan and Mohd Sani, Mohd Azizuddin and Ahmad, Mohd Khairie and Khalid, Kartini and Abdull Rahman, N. L. and Abd Rahman, Z. S. and Ahmad, N. S. Y (2017) Media and Youth Participation in Social and Political Activities: Development of a Survey Instrument and Its Critical Findings. Pertanika Journal of Social Sciences & Humanities, 25. pp. 1-20. ISSN 0128-7702

Omoloso, Aisha Imam and Ahmad, Mohd Khairie and Ramli, Romlah (2018) Message Adaptation Strategies for Culturally Sensitive Maternal Health Communication. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Dalib, Syarizan and Harun, Minah and Yusof, Norhafezah and Ahmad, Mohd Khairie (2017) Moving beyond differences: A reflection on student intercultural competence. In: Biennial International Conference on Media and Communication, 20-22/11/2017, Putrajaya Malaysia. (Unpublished)

Ramdani, Abbas and Mohammed, Rosli and Ahmad, Mohd Khairie (2020) Negotiation practiced principles' in Malaysian Islamic banking sector. In: Seminar Teknologi Multimedia & Komunikasi 2019, 23-24 Julai 2019, Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA.

Hassan, Shahizan and Shiratuddin, Norshuhada and Mohd Sani, Mohd Azizuddin and Ahmad, Mohd Khairie and Abd Rahman, Zainatul Shuhaida and Ahmad, Noor Sulastry Yurni and Aboo Talib @ Khalid, Kartini (2016) New media utilization among rural and urban youth in marginalized communities in Malaysia. The Social Sciences, 11 (18). pp. 4427-4431. ISSN 1818-5800

Mohd Hadza @ Othman, Mohd Baharudin and Ahmad, Mohd Khairie (2005) News acceptance and credibility: A comparison between print and online media. In: Media Convention 2005 : Media in today's society: ideals & realities, 29-30 April 2005, Crowne Plaza Riverside Hotel, Kuching, Sarawak.

Rasaq, Adisa M. and Mohammed, Rosli and Ahmad, Mohd Khairie (2015) News framing and ethnic conflicts vulnerability in multiethnic societies. Mediterranean Journal of Social Sciences, 6 (6 S). pp. 496-505. ISSN 20399340

Adisa, Rasaq M. and Mohammed, Rosli and Ahmad, Mohd Khairie (2015) Newspaper framing of conflicts: Perceptions of ethnic group leaders on conflict behaviours in a multiethnic society. Jurnal Pengajian Media Malaysia, JPMM (Malaysian Journal of Media Studies, MJMS), 17 (1). pp. 29-44. ISSN 1511-2284

Megat Ibrahim, Nan Zakiah and Mustaffa, Che Su and Ahmad, Mohd Khairie (2016) Niat dan keinginan dengan penyertaan dalam latihan keusahawanan: Perkaitan antara faktor. Jurnal Kemanusiaan, 25 (3). pp. 30-39. ISSN 16751930

Mohd Hadza @ Othman, Mohd Baharudin and Ahmad, Mohd Khairie and Hussien, Mohd. Hafidz and Muda, Suhaini (2005) Penerimaan dan kebolehpercayaan berita dalam talian (on-line). In: Seminar Kebangsaan Komunikasi ke-2, 18-19 Disember 2004, Hotel City Bayview, Langkawi. (Unpublished)

Mohd Hadza @ Othman, Mohd Baharudin and Ahmad, Mohd Khairie (2003) Pengantar komunikasi. Penerbit Universiti Utara Malaysia, Sintok. ISBN 983247955X

Mahamood, Ahmad Fahmi and Mohammed, Rosli and Ahmad, Mohd Khairie (2016) Peranan agen pengembangan dalam mempengaruhi petani menggunakan teknologi komunikasi di Lembaga Kemajuan Pertanian Muda (MADA). Journal of Global Business and Social Entrepreneurship (GBSE), 2 (5). pp. 78-82. ISSN 24621714

Mustaffa, Jamaludin and Zaheruddin, Othman and Ahmad, Mohd Khairie (2000) Persepsi keluarga penagih terhadap institusi pemulihan dadah. In: Seminar Kebangsaan Kerja Sosial , 26-27 Januari 2000, Pusat Konvensyen, Universiti Utara Malaysia.

Hussein, Mohd. Hafidz and Ahmad, Mohd Khairie and Ariffin, Mohd Taib (2001) Persepsi mahasiswa terhadap amalan dan penggunaan akhbar bahasa Melayu. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Yusoff, Nuraini and Mustaffa, Che Su and Ahmad, Mohd Khairie and Ahmad, Ainal Akmar and Mohmad Yazam, Siti Syamsul Nurin and Yahya, Maizatul Azura (2014) Perubahan persepsi, psikologi dan komunikasi pelajar program Student Development Group (SDG) di Universiti Utara Malaysia. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Dalib, Syarizan and Harun, Minah and Yusof, Norhafezah and Ahmad, Mohd Khairie (2017) Probing intercultural competence in Malaysia: a relational framework. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Dalib, Syarizan and Harun, Minah and Yusof, Norhafezah and Ahmad, Mohd Khairie Probing intercultural experiences among students at Malaysian universities: development of intercultural competence model. In: UNSPECIFIED.

Ahmad, Mohd Khairie and Harrison, John and Davies, Christopher Lawe (2009) Sacred communication: Exploring the attributes of health promotion programs in the faith-based media. In: Conference on Media and Islamic Thinking (MIST'09), 21-22 July 2009, Bangi, Malaysia..

Ahmad, Mohd Khairie (2007) Teknologi komunikasi maklumat dan organisasi. In: Pengantar komunikasi organisasi. Prentice Hall, Petaling Jaya, pp. 219-237. ISBN 9789833655694

Cheah, Joyce Lynn-Sze and Yusof, Norhafezah and Ahmad, Mohd Khairie (2017) Tun Dr. Mahathir’s leadership communication: the Confucian perspective. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Ali, Abubakar and Mohamed, Ahmad Martadha and Ahmad, Mohd Khairie (2020) Uncovering metagovernance in government- third sector collaboration in Kano State, Nigeria. Journal of Governance and Development, 16 (1). pp. 21-48. ISSN 2289-4756

Ahmad, Mohd Khairie and Harrison, John (2007) Untapped potential: Cultural sensitivity-Islamic persuasive communication in health promotion programs. In: Global Communication and Development Conference, 16-21 October 2007, Shanghai, China.

Saleeman, Ibrahim G. and M. Budiman, Adrian and Ahmad, Mohd Khairie (2015) Uses and gratifications of news among ethnic groups in Nigeria. Mediterranean Journal of Social Sciences, 6 (3 S1). pp. 178-186. ISSN 2039-9340

Kadiri, Kehinde Kadijat and Ahmad, Mohd Khairie and Mustaffa, Che Su (2015) Young people’s perception of HIV/AIDS campaign in South-West Nigeria. Jurnal Pengajian Media Malaysia, JPMM (Malaysian Journal of Media Studies, MJMS), 17 (2). pp. 26-41. ISSN 1511-2284

Shiratuddin, Norshuhada and Hassan, Shahizan and Ahmad, Mohd Khairie and Abd Rahman, Nurul Labanihuda (2016) Youth and media participation: key issues of concern. International Journal of Management and Applied Science, 2 (2). pp. 29-32. ISSN 2394-7926

Shiratuddin, Norshuhada and Hassan, Shahizan and Ahmad, Mohd Khairie and Aboo Talib @ Khalid, Kartini and Mohd Sani, Mohd Azizuddin and Abd Rahman, Nurul Labanihuda and Supli, Ahmad Affandi and Abd Rahman, Zainatul Shuhaida (2016) Youth participation in national agenda through new media. The Online Journal of Communication and Media, 2 (3). pp. 49-56.

Ramdani, Abbas and Mohammed, Rosli and Ahmad, Mohd Khairie (2016) The concept of negotiation from the Islam perspective (in the Islamic organization). The Social Sciences, 11 (20). pp. 4790-4800. ISSN 1818-5800

AL - Naimat, Ali M. and Abdullah, Mohd Syazwan and Ahmad, Mohd Khairie (2013) The critical success factors for e-government implementation in Jordan. In: 4th International Conference on Computing and Informatics (ICOCI 2013), 28 -30 August 2013, Kuching, Sarawak, Malaysia.

Abu Bakar, Juliana Aida and Ab Salam, Sobihatun Nur and Zulkifli, Abdul Nasir and Ahmad, Mohd Khairie and Ruslan, Mohd Zulfadli (2014) The effect of 3D realism and meaning making: A conceptual model. In: Knowledge Management International Conference 2014 (KMICe2014), 12-15 August 2014, Langkawi, Malaysia.

Ramdani, Abbas and Mohammed, Rosli and Ahmad, Mohd Khairie (2016) The principles of shariah-compliant negotiation (SCN) from the Islamic organization perspective. International Business Management, 10 (18). pp. 4172-4184. ISSN 1993-5250

Cheah, Joyce Lynn-Sze and Yusof, Norhafezah and Ahmad, Mohd Khairie (2014) The relevance of confucian values to leadership communication. Jurnal Komunikasi = Malaysian Journal of Communication, 30. pp. 129-144. ISSN 2289-151X

Hamid, Yassin Bashir and Mohammed, Rosli and Ahmad, Mohd Khairie (2017) The roles of newspapers ownership pattern and access to governmental information in framing of issues of corruption in Sudan. International Journal of Sciences: Basic and Applied Research (IJSBAR), 31 (2). pp. 160-171. ISSN 2307-4531

Abu Fayyad, Khaled and Ahmad, Mohd Khairie and Ramli, Romlah (2016) A theoretical and empirical discussion on environmental awareness issue in Malaysia: establishing a viable research framework. International Journal of Sciences: Basic and Applied Research (IJSBAR), 30 (4). pp. 318-334. ISSN 2307-4531

Mahamood, Ahmad Fahmi and Mohammed, Rosli and Ahmad, Mohd Khairie (2016) The use of communication technology channel in agricultural development by Malaysia Muda Agricultural Development Authority (MADA). Asia Pacific Journal of Education, Arts and Sciences, 3 (2). pp. 27-36. ISSN 2362-8022