A

Abd Shukor, Suryati and Abdul Rahman, Nik Adzrieman (2018) Inclusive Events and People with Disabilities (PWDs). In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Abdul Rahim, Rafidahtul and Abdul Rahman, Nik Adzrieman (2018) The effectiveness of green campaign: No Plastic Bag campaign in Penang. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Abdull Rahman, Zainatul Shuhaida and Shiratuddin, Norshuhada (2018) Meningkatkan partisipasi belia komuniti terpinggir dalam Wacana WhatsApp. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Aboo Talib @ Khalid, Kartini and Shiratuddin, Norshuhada and Hassan, Shahizan and Abdul Rahman, Zainatul Shuhaida and Abdul Rahman, Nurul Labanihuda (2018) Youth and socialisation: relative behavior and perspective towards new media. Jurnal Komunikasi = Malaysian Journal of Communication, 34 (3). pp. 208-225. ISSN 2289-151X

Abu Bakar, Hassan and McCann, Robert M. (2018) An examination of leader-member dyadic politeness of exchange and servant leadership on group member performance. International Journal of Business Communication, 55 (4). pp. 501-525. ISSN 2329-4884

Abu Bakar, Hassan and Mohamad, Bahtiar and Halim, Haslina and Subramaniam, Chandrakantan and Choo, Ling Suan (2018) Shared cultural characteristics similarities in Malaysia’s multi-ethnic society. Journal of Intercultural Communication Research, 47 (3). pp. 243-267. ISSN 1747-5759

Adetunji, Raji Ridwan and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2018) Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Adetunji, Raji Ridwan and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2018) Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication, 34 (1). pp. 1-19. ISSN 22891528

Ahmad, Md Fauzi and Khor, Chun Hoong and Abdul Hamid, Norhadilah and Sarpin, Norliana and Zainal, Rozlin and Ahmad, Ahmad Nur Aizat and Hassan, Mohd Fahrul and Mohd Nawi, Mohd Nasrun (2018) The Impact of Product Design and Process Design towards New Product Performance in Manufacturing Industry: A Survey Result in Malaysia. International Journal of Supply Chain Management (IJSCM), 7 (2). pp. 102-106. ISSN 2050-7399

Ahmad, Siti Zulaiha and Abdul Mutalib, Ariffin (2018) Measuring Helpful Aspect of User Experience: The Development of Q-iCalH. Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016). pp. 107-117. ISSN 978-981-13-0073-8

Al-Zoubi, Qusai Mohammad Ibrahim and Annamalai, Subashini and Ab Salam, Sobihatun Nur (2018) Factors Affecting Teachers Attitude towards Implementing E-Learning in Jordan. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Ali, Qusay Abboodi and Shiratuddin, Norshuhada (2018) Evaluation Criteria of a Blended Massive Open Online Course Model in the Iraqi Universities. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Alyaqoub, Rasha Adel and Abdul Rahman, Nik Adzrieman (2018) The Utilization of New Media in Online Public Relations Activities in Public Universities. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Amadera Limgam, Revathy and Aripin, Norizah (2018) The Role of Anonymity in the Flaming Activity on YouTube in Malaysia. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Anggrianto, Christian and Shaari, Nassiriah and Abdul Hamid, Norsiah (2018) Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia. Nirmana, 17 (1). pp. 30-36. ISSN 0215-0905

Awang, Hapini and Mat Aji, Zahurin and Sheik Osman, Wan Rozaini and Ishak, Mohd Sobhi (2018) Examining virtual learning environment success using DeLone and McLean IS Success Model. In: Pacific Asia Conference on Information Systems (PACIS), 2018.

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin (2018) Technology for visually-impaired: identifying flaws in assistive courseware. Journal of Telecommunication, Electronic and Computer Engineering, 10 (1-11). pp. 83-86. ISSN 2289-8131

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2018) The development of assistive courseware for young low vision learners based on multiple intelligence theory. Journal of Fundamental and Applied Sciences, 9 (5S). pp. 989-1005. ISSN 1112-9867

Azman, Farah Nadia and Zaibon, Syamsul Bahrin and Shiratuddin, Norshuhada (2018) A revised production model of learner-generated comic: validation through expert review. MATEC Web of Conferences, 150. pp. 1-6. ISSN 2261-236X

B

Baharuddin, Baharuddin and Hadi, Sutarto and Abdul Hamid, Abdul Hamid and Abdul Mutalib, Ariffin and Dalle, Juhriyansyah (2018) Dilemma Between Applying Coherent Principle and Signaling Principles In Interactive Learning Media. The Open Psychology Journal, 11. ISSN 1874-3501

Baker, Esraa Jaffar and Abu Bakar, Juliana Aida and Zulkifli, Abdul Nasir (2018) Conceptual Model Elements for Mobile Augmented Reality for Engaging Hearing-Impaired Museum Visitors. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Baker, Esraa Jaffar and Abu Bakar, Juliana Aida and Zulkifli, Abdul Nasir (2018) Mobile Augmented Reality for Hearing Impaired Museum Engagement (MARHIME): a conceptual model. In: AIP Conference Proceedings 2016,, 2016.

C

Che Mat, Ruzinoor and Mahayudin, Mohd Hafiz (2018) Using Game Engine for Online 3D Terrain Visualization with Oil Palm Tree Data. Journal of Telecommunication, Electronic and Computer Engineering, 10 (1-10). pp. 93-97. ISSN 2180-1843

Chimeremeze, Okere Prince-Hector and Abu Bakar, Juliana Aida and Che Mat, Ruzinoor (2018) Virtual Reality and Its Potential for Stress Therapy. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

D

Dalib, Syarizan and Harun, Minah and Yusof, Norhafezah and Ahmad, Mohd Khairie (2018) Konsep kecekapan komunikasi antara budaya dari perspektif pelajar. In: Seminar Teknologi Multimedia dan Komunikasi 2018 [SMTCom’18], 3-4 September 2018, Pusat Pengajian Teknologi Media dan Komunikasi UNIVERSITI UTARA MALAYSIA.

Derlina, Derlina and Dalle, Juhriyansyah and Hadi, Sutarto and Abdul Mutalib, Ariffin and Sumantri, Candra (2018) Signaling principles in interactive learning media through expert's walkthrough. Turkish Online Journal of Distance Education-TOJDE, 19 (4). pp. 147-162. ISSN 1302-6488

Dohalit, Mohamad Lutfi and Abdul Salam, Sobihatun Nur and Abdul Mutalib, Ariffin and Yusoff, Muhamad Saiful Bahri and Azman, Farah Nadia (2018) Persuasive Multimedia in Truancy Awareness (PMTA): Integration of Persuasive Design Principles. Journal of Telecommunication, Electronic and Computer Engineering, 10. pp. 1-11. ISSN 2289-8131

Dolhalit, Mohamad Lutfi and Ab Salam, Sobihatun Nur and Abdul Mutalib, Ariffin and Yusoff, Muhamad Saiful Bahri (2018) Persuasive Multimedia in Truancy Awareness (PMTA): User Evaluation on “Kitakan Kawan”. Journal of Advanced Research in Dynamical and Control Systems (10). pp. 1561-1568. ISSN 1943-023X

Dolhalit, Mohamad Lutfi and Abdul Salam, Sobihatun Nur and Abdul Mutalib, Ariffin (2018) Experimental Testing on Persuasive Multimedia Application in Truancy Awareness (PMTA): “Kitakan Kawan”. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

G

Gopalan, Valaramthie and Abu Bakar, Juliana Aida and Zulkifli, Abdul Nasir (2018) User Preferences on Supplementary Learning Tool in Physics Experiment Using Mobile AR. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

H

Hamid, Yassin Bashir and Mohammed, Rosli and Ahmed, Mohd Khirie (2018) How restrictive laws affect the framing of the issues of corruption in Sudan. International Journal of Sciences: Basic and Applied Research (IJSBAR), 37 (2). pp. 143-161. ISSN 2307-4531

Harun, Harryizman (2018) Investigation of folktale dramatis personae on a selected Malaysian folktale to test and visualize its applicability and pattern in the Malaysian context. Indian Journal of Arts, 8. pp. 68-73. ISSN 2320–6659

Harun, Harryizman (2018) Investigation of folktale dramatis personae on a selected Malaysian folktale to test and visualize its applicability and pattern in the Malaysian. Indian Journal of Arts, 8. pp. 68-73. ISSN 2320–6659

Harun, Harryizman and Jamaludin, Zulikha (2018) A Conceptual Model of Folktale Classification as a Visual Guide to a Malaysian Folktale Classification System Development. MATEC Web of Conferences, 150. pp. 1-5. ISSN 2261-236X

Harun, Harrylmazrin and Shaari, Nassiriah and Othman, Azliza (2018) Infographic as a tool to Facilitate Teaching and Learning. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

I

Ibrahim, Mariam Wajdi (2018) Level of resilience measure for communication networks. Journal of Information and Communication Technology, 17 (1). pp. 115-139. ISSN 2180-3862

Ibrahim, Nurulhuda and Shiratuddin, Mohd Fairuz and Kok, Wai Wong (2018) Modelling the persuasive visual design model for web design: a confirmatory factor analysis with PLS-SEM. AIP Conference Proceedings, 2016. pp. 1-6. ISSN 0094-243X

Idris, Harwati and Zulkifli, Abdul Nasir and Yusoff, Fitri (2018) A Study of Mobile Augmented Reality Advertising app. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Ismail, Noriza and Mohd Rashid, Sabrina (2018) Strategi Pengiklanan Hijau ke Arah Keterlihatan dalam Media Sosial. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Ismail, Puteri Nur Ily Amalina and Dalib, Syarizan (2018) Exploring Intercultural Experiences among students in Malaysian’s Campus. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Ismail, Syamsyul Anuar and Yusof, Rohana (2018) Memahami gelagat pengundi dalam pilihan raya kecil daripada perspektif Teori Gelagat Terancang (TPB). In: Seminar Kebangsaan Transformasi Sosio-Ekonomi Wilayah Utara ke-3, 02 -03 Ogos 2018, Hotel Casuarina@Meru, Ipoh, Perak Darul Ridzuan.

K

Kamaruddin, Azlina and Muda, Mariah (2018) Challenges in cultivating excellent communication skills. Journal of Education and Social Sciences, 9 (2). pp. 200-209. ISSN 2289-9855

Kamarudin, Nor Hidayah and Mohd Rashid, Sabrina (2018) Penglibatan dan Peranan Penduduk Terhadap Penjenamaan Tempat di Pulau Langkawi, Kedah. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Kang, Hean Yong and Katuk, Norliza and Zakaria, Nur Haryani (2018) A user preference study of authentication mechanisms for mobile learning applications. AIP Conference Proceedings, 2016. pp. 1-6. ISSN 0094-243X

Kasim, Azahar and Ismail, Adibah and Abd Wahab, Sazali (2018) Framing Strategic News from The Perspective of Media Organizations in Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication, 34 (1). pp. 330-344. ISSN 22891528

Khan, Sanan Waheed and Omar, Nuredayu (2018) Understanding Workplace Relationships - LMX quality, Turnover intention and employee job satisfaction, Mediating role of Superior Subordinate Communication. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia, Sintok, Malaysia.

M

Ma, Ting and Ramli, Romlah and Abdul Rahman, Adzrieman (2018) New Media and Islamic Knowledge Acquisition of Muslim. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Ma, Ting and Ramli, Romlah and Abdul Rahman, Nik Adzrieman (2018) Challenges of dissemination of Islam-related information for Chinese Muslims in China. Jurnal The Messenger, 10 (1). pp. 1-13. ISSN 2086-1559

Mahmood, Nor Mukmin and Mohammed, Rosli (2018) Peranan Pola Komunikasi Keluarga dalam Pembangunan Sahsiah Remaja di Bandar Kota Bharu, Kelantan. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Mahsal Khan, Syazwani and Abdul Hamid, Norsiah and Mohd Rashid, Sabrina (2018) Musical Familiarity and Its Effect on Consumer Decision Making. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Mahsal Khan, Syazwani and Abdul Hamid, Norsiah and Mohd Rashid, Sabrina (2018) Musical power and its effect on consumer decision making. Indian Journal of Arts, 8. pp. 63-67. ISSN 2320–6659

Marie, Amero and Abdul Mutalib, Ariffin and A. H, Norsiah (2018) The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Maseli, Nor Aqilah and Abu Bakar, Hassan (2018) Social Interactions in the Workplace: Homophily and Structure in a Formal Organization. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Memon, Sumera and Ishak, Mohd Sobhi and Abdul Hamid, Norsiah (2018) Influence of political socialization agents on Pakistani Youth’s political participation: the mediating role of media and interpersonal communication. Jurnal Komunikasi, Malaysian Journal of Communication, 34 (2). pp. 121-136. ISSN 22891528

Memon, Sumera and Ishak, Mohd Sobhi and Abdul Hamid, Norsiah (2018) Pakistani Youths Antecedents to News Media use: A Conceptual Framework. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Mohamad Sani, Laila Mastura and Ramli, Romlah and Kamaruddin, Azlina (2018) Determining Facebook as a Platform of Expressing Politics among University Students. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Mohd Jelani, Nur Ain and Zulkifli, Abdul Nasir and Ismail, Salina and Yusoff, Mohd Fitri (2018) Development of the Virtual Taekwondo Training Environment Prototype for Self-Directed Taekwondo Training. Journal of Telecommunication, Electronic and Computer Engineering, 10 (1-10). pp. 81-86. ISSN 2180-1843

Mohd Jelani, Nur Ain and Zulkifli, Abdul Nasir and Yusoff, Mohd Fitri (2018) Virtual Taekwondo Training Environment Prototype: Development and Evaluation. In: SMMTC Postgraduate Symposium, 18-19 March 2018, Universiti Utara Malaysia.

Mohd Mazlan, Mohd Norhaizzat Naim and Aripin, Norizah (2018) Analisis Pemikiran Tun Dr. Mahathir Mohamad Membangunkan Nasionalisme Etnik Melayu Dalam Pentadbiran Beliau Sebagai Presiden UMNO. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysi.

Mohd Rashid, Sabrina and Cohen, David A. and Ghose, Kamal (2018) An exploration on the process of brand identity building in the context of Malaysian cafe. Jurnal Komunikasi = Malaysian Journal of Communication, 34 (2). pp. 105-120. ISSN 2289-151X

Mohd Yusof, Yusda and Aripin, Norizah (2018) The Impact of Video Viewing A Non-Native English Version Cartoon of UPIN & IPIN, on Rural Pre Schoolers, in Cultivating the Interest to Speak English as Second Language. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Mustaffa, Che Su and Ahmad Marzuki, Najib and Khalid, Mohd Sukeri and Sakdan, Mohd Fo'ad and Sipon, Sapora (2018) Understanding Malaysian Malays Communication Characteristics in Reducing Psychological Impact on Flood Victims. Jurnal Komunikasi, Malaysian Journal of Communication, 34 (1). pp. 20-36. ISSN 22891528

Mustaffa, Che Su and Ab Ghani, Rohani (2018) Biografi Tan Sri Dol Ramli: Bapa Penyiaran Malaysia. Universiti Utara Malaysia Press, Sintok. ISBN 978-967-2064-83-1

Mustaffa, Che Su and Ahmad Marzuki, Najib and Khalid, Mohamad Sukeri and Sipon, Sapora (2018) Aspek kemanusiaan dalam pengurusan bencana. Universiti Utara Malaysia Press, Sintok. ISBN ISBN 978-967-2064-44-2

Mustaffa, Che Su and Ahmad Marzuki, Najib and Khalid, Mohamad Sukeri and Sipon, Sapora and Sakdan, Mohd Fo'ad (2018) Aspek kemanusiaan dalam pengurusan bencana. Universiti Utara Malaysia Press, Sintok. ISBN 978-967-2064-44-2

Mustaffa, Che Su and Ahmad Marzuki, Najib and Khalid, Mohamad Sukeri and Sipon, Sapora and Zakaria, Nurlela (2018) Communication style and psychological well-being among flood victim in Malaysia. Advanced Science Letters, 24 (12). pp. 9255-9257. ISSN 1936-6612

Mustaffa, Che Su and Che Soh, Che Hasniza and Abu Bakar, Hassan and Mohamad, Bahtiar (2018) Understanding the usage of whatsapp among Malaysian employees through the lens of social influence theory. International Journal of Engineering & Technology, 7 (4.38). pp. 1039-1043. ISSN 2227-524X

Mustaqeem, Sundus and Ramli, Romlah and Dalib, Syarizan (2018) Reasons & Reactions of Army Public School Attack and solution via Communication Strategies. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

N

Nadeem, Muhammad Umar and Mohammed, Rosli and Dalib, Syarizan (2018) Historical Development and Models of Intercultural Communication Competence (ICC). In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Nadeem, Muhammad Umar and Mohammed, Rosli and Dalib, Syarizan (2018) International students’ empathy and sensation seeking traits as the antecedents of motivation to engage in intercultural communication. Paradigms: A Research Journal of Commerce, Economics, and Social Sciences, 12 (2). pp. 127-131. ISSN 1996-2800

Nadeem, Muhammad Umar and Mohammed, Rosli and Dalib, Syarizan (2018) International students’empathy and sensation seeking traits as the antecedents of motivation to engage in intercultural communication. Paradigms: A Research Journal of Commerce, Economics, and Social Sciences, 12 (2). pp. 127-131. ISSN 1996-2800

Nadeem, Muhammad Umar and Mohammed, Rosli and Dalib, Syarizan (2018) An overview of dominant research approaches to measure Intercultural Communication Competence (ICC). International Journal of Educational Research Review, 3 (4). pp. 141-149. ISSN 2458-9322

Ndanusa, Ahmed and Md Dahalin, Zulkhairi and Ta'a, Azman (2018) A comparison of GIS packages for geospatial data pre-processing. Asian Journal of Multidisciplinary Studies, 6 (3). pp. 14-18. ISSN 2348-7186

O

Okechukwu, Worlu and Mohd Rashid, Sabrina and Shaari, Nassiriah (2018) Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Okere, Hector Chimeremeze and Abu Bakar, Juliana Aida and Che Mat, Ruzinoor (2018) Design features of virtual reality foot reflexology stress therapy. Journal of Advanced Research in Dynamical and Control Systems (10). ISSN 1943-023X

Omar, Nuredayu (2018) The Relationship Components of Communication Competence in the Direct Selling Process in Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication, 34 (1). pp. 37-54. ISSN 22891528

Omar, Nuredayu and Mustaffa, Che Su (2018) Islamic institution and its impact towards local community: a case of Yayasan Daarut Tauhiid, Bandung Indonesia. Advanced Science Letters, 24 (12). pp. 9238-9242. ISSN 1936-6612

Omar, Nuredayu and Mustaffa, Che Su and Abu Talib, Zuraidah (2018) Receiving and responding to whatsApp official group messages among employees: An early interpretation analysis. International Journal of Engineering & Technology, 7 (4.38). pp. 1030-1033. ISSN 2227-524X

Omoloso, Aisha Imam and Ahmad, Mohd Khairie and Ramli, Romlah (2018) Message Adaptation Strategies for Culturally Sensitive Maternal Health Communication. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

P

Pahore, Muhammad Ramzan and Abdul Hamid, Norsiah and Ismail, Awan (2018) Role of Consumer Motivation Factors in Online Newspaper Consumption: A Conceptual Framework. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Putri, Gloria Christmadrea Eka and Zaibon, Syamsul Bahrin (2018) Evaluation method of experiential learning on MGBL. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

R

Rahaman, Nur Haffiza and Mustaffa, Che Su and Ahmad Marzuki, Najib (2018) Hubungan Sokongan Sosial, Kompetensi Komunikasi dan Pengurusan Tanggapan Dengan Kesejahteraan Psikologi Mangsa Banjir. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Rana, Madiha Faiz and Anamalai, Subhashini and Othman, Azliza (2018) Evolution of Moving Images in Documentary Film-Making: a study from the Middle-Eastern perspective. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Rasheed, Adnan and Abu Bakar, Hassan and Abdul Rahman, Nik Adzrieman (2018) Democracy needs civic participation: A critical review. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Rosmani, Arifah Fasha and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2018) The Effect of Signaling Principle in Asmaul Husna Mobile App on Knowledge, Perceived Awareness and Perceived Motivation Among Muslim. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia, Sintok, Malaysia.

S

Sabri, Rizwan and Kamaruddin, Azlina (2018) Exploring fake communication news through Facebook. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Saedon, Muhammad Abdul Malik and Abdul Salam, Sobihatun Nur and Shaari, Nassiriah (2018) Effectiveness of island homestay advertisement. Indian Journal of Arts, 15. pp. 79-84. ISSN 2320–6659

Saeed, Ali Abdullah Mohammed and Abdul Rahman, Nik Adzrieman (2018) Media use and agricultural productivity: Qualitative study of Yemen agroforestry smallholder farmers. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Saha, Gonesh Chandra and Che Mat, Ruzinoor (2018) 3D visualization of GIS data in coconut plantation management: challenges and opportunities. IOP Conference Series: Earth and Environmental Science, 169. pp. 1-6. ISSN 1755-1315

Saha, Gonesh Chandra and Che Mat, Ruzinoor (2018) A Study of Coconut Plantation Management Practice: Problems and Status. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Saidin, Aeni Zuhana and Alwi, Asmidah and Shaari, Nassiriah (2018) Muzium padi kiosk: a case study in muzium padi Kedah. Indian Journal of Arts, 8. pp. 74-78. ISSN 2320–6659

Saini, Muhamad Farid and Kassim, Azahar (2018) Comparative Study of Malaysian and Thailand Press Editorials on the Coverage of ‘Crisis in Southern Thailand’ from 2015-2016. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Salau, Aishat Abdulrauf and Abdul Hamid, Norsiah and Ishak, Mohd Sobhi (2018) Social networking sites and youth online political participation: a comparative study of Nigeria and Malaysia. e-Academia Journal, 7 (1). pp. 15-25. ISSN 2289-6589

Shehzadi, Sidra and Mohamad, Bahtiar and Cheah, Joyce Lynn-Sze (2018) Brand Image of Higher Education in Pakistan. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Soo, Hoo Pin Lick and Abu Bakar, Hassan (2018) Mediating Role of Interdependent Self-construal on Cultural Norms and Interaction Goals between Chinese and Malaysian Business Negotiators. In: SMMTC Postgraduate Symposium 2018, Universiti Utara Malaysia, 18-19 March 2018.

Suppiah, S Maartandan and Ahmad, Mohd Khairie and Yusof, Norhafezah (2018) Exploring Mahathir’s Leadership Communication Attributes from Indian Community Perspective. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Suppiah, S. Maartandan and Ahmad, Mohd Khairie and Gunasekaran, Heran Niruba (2018) Exploring Tun Mahathir’s Leadership Communication: Indian Cultural Perspective. Advanced Science Letters, 24 (5). pp. 3405-3408. ISSN 1936-6612

Suppiah, S. Maartandan and Ahmad, Mohd Khairie and Gunasekaran, Heran Niruba (2018) Mahathir's leadership communication: Exploring the Indians’ political and non-governmental organisations experience. Jurnal Komunikasi, Malaysian Journal of Communication, 34 (2). pp. 205-222. ISSN 22891528

T

Tajul Ariffin, Julina and Abu Bakar, Hassan and Yusof, Nor Hafezah (2018) Culture in Korean drama towards influencing Malaysian audiences. International Journal of Innovative Research in Engineering & Management, 5 (1). pp. 10-14. ISSN 23500557

Teasah, Shukran Majid (2018) Antologi Puisi: Dalam Batu. Universiti Utara Malaysia Press, Sintok. ISBN 978-967-2210-10-8

Tenh, Hock Kuan and Shiratuddin, Norshuhada and Zaibon, Syamsul Bahrin (2018) Adaptive Augmented Reality Model: Local Context with Storytelling Adaptation in Heritage. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

U

Umar Nadeem, Muhammad and Mohammed, Rosli and Dalib, Syarizan (2018) An overview of dominant research approaches to measure Intercultural Communication Competence (ICC). International Journal of Educational Research Review, 3 (4). pp. 141-149. ISSN 2458-9322

W

Wazir, Hussein Ahmed Salem Ba and Othman, Azliza and Mohd Yusoff, Yusrita (2018) Vocabulary Flashcard in Learning English as Second Language for non-native Learners. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Y

Yassin Hamid, Yassin Bashir and Mohammed, Rosli and Ahmad, Mohd Khairie (2018) The Influence of Less Press Freedom on the Newspaper Framing of the Issues of Corruption in Sudan. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Yusof, Norhafezah and Ismail, Awan and Ismail, Rizalawati and Aripin, Norizah and Kasim, Azahar and Ishak, Mohd Sobhi (2018) Industry Perspective on Journalism Education Curriculum in Malaysia. Malaysian Journal of Learning and Instruction (MJLI), 15 (1). pp. 149-172. ISSN 1675-8110

Yusof, Norhafezah and Ismail, Awan and Ismail, Rizalawati and Aripin, Norizah and Kasim, Azahar and Ishak, Mohd Sobhi and Yusof, Norhafezah and Ismail, Awan (2018) Industry perspective on journalism education curriculum in Malaysia. Malaysian Journal of Learning and Instruction (MJLI), 15 (1). pp. 149-172. ISSN 1675-8110

Yusuf, Nafisa Aminu and Mustaffa, Che Su and Mohamad, Bahtiar (2018) Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Yusuf, Nafisa Aminu and Mustaffa, Che Su and Mohamad, Bahtiar (2018) External perception of organisational culture and customer based corporate reputation: the mediating role of transparent communication. The Journal of Social Sciences Research (SPI6). pp. 638-645. ISSN 24136670

Z

Zainal Abidin, Norhaslinda and Applanaidu, Shri Dewi and Faeid, Mohd Zabid M. (2018) Maximizing crude palm oil production in Malaysia: a search for an optimal policy using system dynamics and genetic algorithm approach. The Journal of Social Sciences Research (SPI6). pp. 878-884. ISSN 24136670