Alekam, Jamal Mohammed Esmail and Mohd Mokhtar, Sany Sanuri and Md Salleh, Salniza and Mabkhot, Hashed Ahmad and Shahardin, Nur’izzate Iwana and Rosli, Fatin Nabilah and Asmi, Nor Asniza and Jamian, Nur Hayati and Abdul Amzah, Nur Asyhana Tasneem (2017) Among the young generation, the antecedents and consequences of Intention and Satisfaction affects online banking adoption. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia....

Mohd Asaad, Mohd Norhasni and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri (2013) Analisa jurang pelaksanaan amalan 5S: Kajian kes jabatan pentadbiran di Universiti Utara Malaysia (UUM). International Journal of Business and Technopreneurship, 3 (1). pp. 141-159. ISSN 2231-7090

Mohd Mokhtar, Sany Sanuri and Mohamed, Zahari and Razalli, Mohd Rizal and Arshad, Rozita (2005) Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes. International Journal of Management Studies (IJMS), 12 (1). pp. 117-139. ISSN 0127-8983

Usman, Umar and Mohd Mokhtar, Sany Sanuri (2016) Analysis of service quality, university image and student satisfaction on student loyalty in higher education in Nigeria. International Business Management, 10 (12). pp. 2490-2502. ISSN 1993-5250 (In Press)

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Abas, Zakaria and Ahmad, Hartini and Md Hussain, Muhammad Nasri and Man @ Othman, Wazin (2011) Aplikasi sistem pengurusan kualiti dari perspektif Islam. Penerbit Universiti Utara Malaysia, Sintok. ISBN 9789675311598

Yusr, Maha Mohammed and Othman, Abdul Rahim and Mohd Mokhtar, Sany Sanuri (2012) Assessing the Relationship among Six Sigma, Absorptive Capacity and Innovation Performance. Procedia - Social and Behavioral Sciences, 65. pp. 570-578. ISSN 1877-0428

Yusr, Maha Mohammed and Othman, Abdul Rahim and Mohd Mokhtar, Sany Sanuri (2012) Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach. International Journal of Business and Social Science, 3 (23). pp. 165-176. ISSN 2219-1933

Saidin, Zainil Hanim and Mohd Mokhtar, Sany Sanuri and Saad, Rohaizah and Yusoff, Rushami Zien (2015) Automotive after-sales service quality and relationship quality in Malaysian national car makers. International Academic Research Journal of Business and Technology, 1 (2). pp. 71-78. ISSN 2289-8433

Saidin, Zainil Hanim and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri and Saad, Rohaizah (2016) Automotive after-sales service quality attributes and customer loyalty: an empirical study of Malaysian national carmakers. ASEAN Entrepreneurship Journal (AEJ), 2 (2). pp. 70-79. ISSN 2289-2125

Kumar, Pranav and Mohd Mokhtar, Sany Sanuri and Al-Swidi, Abdullah Kaid (2013) Class Assessment Card (CAC) for lecture preparation. In: 2nd International Higher Education Teaching and Learning Conference 2013, 9-10 December 2013, Curtin University, Malaysia. (Unpublished)

Shaari, Hasnizam and Ahmad, Norzieiriani and Md. Salleh, Salniza and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Khamwon, Anon and Putatchote, Nitipon (2019) Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter? Journal of Islamic, Social, Economics and Development (JISED), 4 (23). pp. 78-86. ISSN 0128-1755

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2017) Corak pembelian produk berasaskan herba di Malaysia. International Journal of Management Studies (IJMS), 24 (1). pp. 91-118. ISSN 0127-8983

Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2017) The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach. In: 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia..

Maiyaki, Ahmed Audu and Mohd Mokhtar, Sany Sanuri (2011) Determinants of customer behavioural responses: A pilot study. International Business Research, 4 (1). pp. 193-197. ISSN 1913-9004

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Shaari, Hasnizam (2021) Developing Green Growth Model of SMEs for A Sustainable Business Development in Malaysia. Technical Report. UUM. (Submitted)

Arshad, Rozita and Mohd Mokhtar, Sany Sanuri (2013) Development of corporate governance in Malaysia: Meeting practical and strategic sustainable needs. In: 1st International Conference on Innovation and Sustainability (ICOIS 2013), 3-4 April 2013, Sunway Resort Hotel & Spa Kuala Lumpur, Malaysia. (Unpublished)

Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusr, Maha Mohammed and Yusoff, Rushami Zien and Kareem, Olanrewaju and Bamgbade, J.A. (2018) Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach. Management Science Letters, 8. pp. 507-518. ISSN 19239335

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Othman, Abdul Rahim and Sulaiman, Yaty (2017) Does interaction between TQM practices and knowledge management processes enhance the innovation performance? International Journal of Quality & Reliability Management, 34 (7). pp. 955-974. ISSN 0265-671X

Abbas, Mohammad Ridha and Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri (2015) Does service recovery lead to customer satisfaction and loyalty in airline industry? a perceived justice theory approach. World Applied Sciences Journal, 33 (2). pp. 256-262. ISSN 1818-4952

Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusr, Maha Mohammed (2020) E-Banking as a financial supply chain system: can e-TAM improve trust and the rate of adoption? International Journal of Supply Chain Management (IJSCM), 9 (2). pp. 216-226. ISSN 2050-7399

Muhammad, Haliru and Mohd Mokhtar, Sany Sanuri (2017) Effect of perceived safety, procedural justice on domestic airline passengers of Nigeria. Journal of Business and Retail Management Research, 12 (1). pp. 161-168. ISSN 17518202

Haliru, Muhammad and Mohd Mokhtar, Sany Sanuri (2018) Effect of perceived safety, procedural justice on domestic airline passengers of Nigeria. Journal of Business & Retail Management Research, 12 (2). pp. 161-168. ISSN 2051-848X

Haliru, Muhammad and Mohd Mokhtar, Sany Sanuri (2017) Effect of perceived safety, procedural justice on domestic airline passengers of Nigeria. Journal of Business & Retail Management Research, 12 (01). pp. 161-168. ISSN 17518202

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Ahmad, Intan Shafinaz (2014) Effects of customer relationship management strategy on call centre's employee intention to quit: Evidence from Malaysia call centers. Procedia - Social and Behavioral Sciences, 130. pp. 305-315. ISSN 18770428

Ahmed, Audu Maiyaki and Mohd Mokhtar, Sany Sanuri (2010) Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria. Journal of Internet Banking and Commerce, 15 (1). pp. 1-8. ISSN 12045357

Kumar, Pranav and Mohd Mokhtar, Sany Sanuri (2016) Ethical marketing practices viewed through consumer spectacles. Market-Tržište, 28 (1). pp. 29-45. ISSN 0353-4790

Mohd Fauzi, Waida Irani and Zakaria, Nazlina and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Yusr, Maha Mohammed (2018) Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes' in patronizing a store. International Journal of Supply Chain Management (IJSCM), 7 (6). pp. 108-113. ISSN 2050-7399

Mohd Fauzi, Waida Irani and Zakaria, Nazlina and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Yusr, Maha Mohammed (2018) Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store. International Journal of Supply Chain Management (IJSCM), 7 (6). pp. 108-113. ISSN 2050-7399

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Othman, Abdul Rahim (2013) Examining the relationship among TQM, organizational learning and innovation performance. World Applied Sciences Journal, 23. pp. 22-26. ISSN 1818 - 4952

Mohd Mokhtar, Sany Sanuri and Yusr, Maha Mohammed (2016) Exploring the antecedents of customer loyalty in the Malaysian retail sector. International Review of Management and Marketing, 6 (3). pp. 577-583. ISSN 2146-4405

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2009) Exploring the relationship of key strategic orientations towards sustainable organizational. International Journal of Business and Management Science, 2 (1). pp. 79-87. ISSN 1985-692X

Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Adeleke, A.Q. and Morakinyo, Saka (2017) Facilitating conditions and Perceived Security as antecedents of trust among E-banking customers in Nigeria. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

Usman, Umar and Mohd Mokhtar, Sany Sanuri (2017) Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions. In: : 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia...

Saidin, Zainil Hanim and Mohd Mokhtar, Sany Sanuri and Saad, Rohaizah and Yusoff, Rushami Zien (2018) The Impact of Automotive After-Sales Service Quality and Alternative Attractiveness on Customer Loyalty. International Journal of Supply Chain Management (IJSCM), 7 (1). pp. 177-187. ISSN 2050-7399

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2007) The Impact of Market Orientation on Business Performance: Evidence from a Developing Country. Malaysian Management Journal (MMJ), 11 (1&2). pp. 11-26. ISSN 0128-6226

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2008) Implementing 5S as a strategic tool in improving quality & productivity in higher education Universiti Utara Malaysia (UUM) experience. Journal of Technology and Operations Management , 3 (1). pp. 17-28. ISSN 1823-514X

Shaari, Hasnizam and Ahmad, Norzieiriani and Md Salleh, Salniza and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Khamwon, Anon and Putatchote, Nitipon (2020) The Influence of Halal Marketing Strategies on Intention to Purchase Halal Product: A Comparative Study between Malaysia and Thailand. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Mohd Fauzi, Waida Irani and Muhamad, Nazlida and Mohd Mokhtar, Sany Sanuri (2012) The Influence of Religion on Patronage Behavior in Islamic Base Retail Store. International Postgraduate Business Journal (IPBJ), 4 (1). pp. 1-9. ISSN 2180-2416

Yusr, Maha Mohammed and Othman, Abdul Rahim and Mohd Mokhtar, Sany Sanuri (2011) Innovation and Six Sigma foundation from the perspective of the absorptive capacity theory. In: International Conference on Management (ICM 2011), 13 - 14 June 2011 , Hydro Hotel, Penang, Malaysia .

Saidin, Zainil Hanim and Olayemi, Abdullateef Aliyu and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2014) Integration of relationship quality and customer loyalty in national carmakers. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Mokhtar, Sany Sanuri (2022) Internal Quality Assurance (Trainiqa) In Southeast Asia 2020-2021 Capacity Building Project. Technical Report. UUM. (Submitted)

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Ahmad, Azanin (2014) Key elements of market orientation on Malaysian SMEs performance. International Journal of Business and Society, 15 (1). pp. 49-64. ISSN 1511-6670

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Othman, Maha Mohammed Yusr (2015) Leadership quality and the performance of market driven organizations. The Social Sciences, 10 (7). pp. 1639-1644. ISSN 1818-5800

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2013) Linkages between CRM technologies, knowledge applications and first call resolution in inbound call centres. International Journal of Electronic Customer Relationship Management, 7 (1). pp. 68-86. ISSN 1750-0664

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2016) Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk. Journal of Asian Business Strategy, 6 (2). pp. 22-30. ISSN 2225-4226

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Arshad, Rozita (2009) Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance. International Journal of Marketing Studies, 1 (1). pp. 77-84. ISSN 1918-719X

Mohd Mokhtar, Sany Sanuri (2008) Market orientation: Critical success factors of Malaysian manufacturers and their impact on financial performance. In: The Eighth International Conference on Knowledge, Culture and Change in Organisations, 5-8 August 2008, Cambridge University, United Kingdom. (Unpublished)

Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri (2015) Modeling the effects of relational constructs on student satisfaction and loyalty to university. Journal of Marketing and HR (JMHR), 1 (1). pp. 41-54. ISSN 2455-2178

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2015) Moderating effect of perceived risk on the relationship between product safety and intention. Management Science Letters, 5 (2). pp. 205-212. ISSN 1923-9335

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2016) Moderating role of perceived benefit on the relationship between attitude and actual purchase. International Review of Management and Marketing, 6 (S7). pp. 17-21. ISSN 2146-4405

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Mohd Fauzi, Waida Irani (2014) Muslim consumer behavior in selecting retail store attributes. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Mokhtar, Sany Sanuri and Shaari, Hasnizam and Ahmad Arshad, Darwina and Ahmad, Norzieiriani and Saad, Shahrin and Ahmad, Azanin (2023) Pelan Strategik Sekolah Keusahawanan Zakat Kedah (2023 – 2027) (S/O 21141). Project Report. UUM. (Unpublished)

Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri and Abdullateef, Aliyu Olayemi (2013) Relationship marketing dynamics, customer satisfaction and customer loyalty in retail banking: The role of long-term orientation culture and service recovery. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri (2015) Relationship marketing, long term orientation and customer loyalty in higher education. Mediterranean Journal of Social Sciences, 6 (4). pp. 466-474. ISSN 2039-9340

Saidin, Zainil Hanim and Saad, Rohaizah and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2017) Relationship quality and customer loyalty of Malaysian national carmakers. In: 6th International Conference On Social Sciences Research 2017, 4th December 2017, Melia, Kuala Lumpur, Malaysia.

Mohd Fauzi, Waida Irani and Mohd Mokhtar, Sany Sanuri and Sharif, Shamshuritawati and Yusoff, Rushami Zien (2013) Retail store attributes in Islamic perspectives. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Yusr, Maha Mohammed and Othman, Abdul Rahim and Mohd Mokhtar, Sany Sanuri (2011) Six Sigma and innovation performance: A conceptual framework based on the absorptive capacity theory perspective. International Journal of Emerging Sciences, 1 (3). pp. 307-323. ISSN 2222-4254

AlQershi, Nagwan and Abas, Zakaria and Mohd Mokhtar, Sany Sanuri (2018) Strategic innovation and its impact on manufacturing SME performance in Yemen. In: 2nd Conference on Technology & Operations Management (2ndCTOM), 26th–27th February 2018, Universiti Utara Malaysia, Kedah, Malaysia. (Unpublished)

AlQershi, Nagwan and Abas, Zakaria and Mohd Mokhtar, Sany Sanuri (2018) Strategic innovation as driver for SME performance in Yemen. Journal of Technology and Operations Management, 13 (1). pp. 26-36. ISSN 1823-514X

AlQershi, Nagwan and Abas, Zakaria and Mohd Mokhtar, Sany Sanuri (2018) Strategic innovationas driver for sme performance in Yemen. In: Journal of Technology and Operations Management 13 (1), 26-37(2018), Universiti Utara Malaysia.

Mohd Mokhtar, Sany Sanuri and Abdullah, Nur Adiana Hiau and Kardi, Nordin and Yacob, Mohd Idzwan (2013) Sustaining a quality management system: Process, issues and challenges. Business Strategy Series, 14 (4). pp. 123-130. ISSN 1751-5637

Kumar, Pranav and Mohd Mokhtar, Sany Sanuri (2013) ‘Temporary non-appearance of memory’ among the interviewees: Methodology enhancement in qualitative research for achieving high quality data. Middle-East Journal of Scientific Research (MEJSR), 13. pp. 16-22. ISSN 1990-9233

Alotaibi, Ghanem Barjes G and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri and Taib, Che Azlan (2019) Total Quality Management: Perspective of Saudi Healthcare Organizations. Journal of Business Management and Accounting (JBMA), 9 (1). pp. 89-93. ISSN 2231-9298 (e2636-9249)

Salimon, Maruf Gbadebo and Kareem, Olanrewaju and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Gorondutse, Abdullahi Hassan (2019) Tourism intention: the empirical investigations of pull, push and perceived security factors in Nigeria. GeoJournal of Tourism and Geosites, 25 (2). pp. 358-374. ISSN 20651198

AlQershi, Nagwan and Abas, Zakaria and Mohd Mokhtar, Sany Sanuri (2019) Unlocking the mystery of manufacturing SMEs' performance by utilizing the power of strategic innovation. In: Creativity and Innovation: Keys to Productivity. School of Technology Management and Logistics (STML), Universiti Utara Malaysia Sintok, pp. 37-47. ISBN 978-967-2276-11-1

Abdul Ghani, Ahmad Bashawir and Kaliappen, Narentheren and Abu Bakar, Hassan and Mohd Mokhtar, Sany Sanuri and Subramaniam, Chandrakantan and Abu Bakar, Alpah and Othman, Shahrina (2022) Value-Based Leadership: Turning Success into Significance. In: Strengthening Malaysian Higher Education: A Contemporary Discourse. UiTM Press, Shah Alam, Selangor, pp. 269-288. ISBN 9789673638505

Abdul Ghani, Ahmad Bashawir and Mahat, Nor Idayu and Hussain, Azham and Mohd Mokhtar, Sany Sanuri (2019) Water sustainability in campus: A framework in optimizing social cost. International Journal of Recent Technology and Engineering, 8 (2S2). pp. 183-186. ISSN 2277-3878

Salimon, Maruf Gbadebo and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri (2016) What determines adoption of e-banking among Nigerians? A conceptual approach. Journal of Emerging Economies and Islamic Research, 4 (2). ISSN 2289-2559

Mohd Fauzi, Waida Irani and Muhammad @ Hashim, Nazlida and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2016) What motivate Muslim consumer to patronage Islamic based–retail store? International Review of Management and Marketing, 6 (S7). pp. 199-203. ISSN 2146-4405

Adawiyah, Wiwiek Rabiatul and Mohd Shariff, Mohd Noor and Saud, Mohammad Basir and Mohd Mokhtar, Sany Sanuri (2011) Workplace spirituality as a moderator in the relationship between soft TQM and organizational commitment. International Journal of Business and Social Science, 2 (10). pp. 93-100. ISSN 2219-1933

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2016) The actual purchase of herbal products in Malaysia: the moderating effect of perceived benefit. In: International Soft Science Conference 2016 (ISSC 2016), 11-13 April 2016, Adya Hotel, Langkawi Island, Kedah, MALAYSIA.

Turay, Tiara and Mohd Mokhtar, Sany Sanuri and Gbadebo, Salimon Maruf (2018) The antecedent factors of patient's confidence toward healthcare provider. In: 2nd Conference on Technology & Operations Management (2ndCTOM), February 26-27, 2018, Universiti Utara Malaysia, Kedah, Malaysia. (Unpublished)

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2015) The antecedents of herbal product actual purchase in Malaysia. Management Science Letters, 5. pp. 771-780. ISSN 1923-9335

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Wan Abaid, Wan Mohd Azwan and Perumal, Selvan and Mohd Fauzi, Waida Irani (2018) The antecedents’ strategies and processes of product innovation performance. Management Science Letters Management, 8. pp. 1183-1198. ISSN 19239335

Abu Bakar, Abdul Rahim and Mohd Mokhtar, Sany Sanuri and Ahmad Fizri, Ahmad Farez (2005) An application of a customer-defined market orientation: antecedents and consequences. In: Asia Pacific Marketing Conference, 22-24 November 2005, Universiti Malaysia Sarawak, Malaysia. (Unpublished)

Mohd Fauzi, Waida Irani and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2014) The effect of Muslim product as an Islamic retail store attributes: a study on Muslim consumer patronage behavior in Malaysia. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Fauzi, Waida Irani and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2015) The effect of Muslim products as an Islamic retail store attribute: a study on Muslim consumer patronage behaviour in Malaysia. International Journal of Management Studies (IJMS), 22 (S). pp. 21-31. ISSN 2232-1608

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Othman, Abdul Rahim (2014) The effect of TQM practices on technological innovation capabilities: Applying on Malaysian manufacturing sector. International Journal for Quality Research, 8 (2). pp. 197-216. ISSN 1800 - 6450

Md Salleh, Salniza and Hussin, Zolkafli and Pangil, Faizuniah and Hasan, Hasnizam and Mohd Mokhtar, Sany Sanuri and Shaari, Hasnizam (2013) An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia. International Journal of Business and Social Science, 4 (2). pp. 138-148. ISSN 2219-1933

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2010) The impact of CRM dimensions on call center performance. IJCSNS International Journal of Computer Science and Network Security, 10 (12). pp. 184-194. ISSN 1738-7906

Saidin, Zainil Hanim and Mohd Mokhtar, Sany Sanuri and Saad, Rohaizah and Yusoff, Rushami Zien (2018) The impact of automotive after-sales service quality and alternative attractiveness on customer loyalty. International Journal of Supply Chain Management (IJSCM), 7 (1). pp. 177-187. ISSN 2050-7399

Mohd Mokhtar, Sany Sanuri and Lebai Othman, Ismail (2017) The impact of food packaging cues on perceived product quality: A conceptual development. Journal of Business Management and Accounting (JBMA), 7 (1). pp. 17-49. ISSN 2231-9298

Turay, Tiara and Mohd Mokhtar, Sany Sanuri and Gbadebo, Salimon Maruf (2017) The impact of hospital reputation on patient loyalty. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2007) The impact of market orientation on business performance: Evidence from a developing country. Malaysian Management Journal, 11 (1 & 2). pp. 11-26. ISSN 0128-6226

Mat Sani, Amizatulhawa and Mohd Mokhtar, Sany Sanuri and Ahmad, Norzieiriani (2018) The impact of motivation on online shopping continuance intention: A conceptual paper. In: 2nd Conference on Technology & Operations Management (2ndCTOM), February 26-27, 2018, Universiti Utara Malaysia, Kedah, Malaysia. (Unpublished)

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2008) The impact of process quality measurement on financial performance of market oriented firm. International Journal of Management Studies (IJMS), 15. pp. 115-130. ISSN 0127-8983

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Ahmad, Intan Shafinaz (2014) The influence of CRM organization and knowledge management on employee job satisfaction and intention to quit: Malaysia call center perspective. World Applied Sciences Journal, 32 (12). pp. 2412-2420. ISSN 1818-4952

Salimon, Maruf Gbadebo and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri (2016) The influence of e-satisfaction, e-trust and hedonic motivation on the adoption of e-banking and its determinants in Nigeria: A pilot study. Mediterranean Journal of Social Sciences, 7 (1). pp. 54-63. ISSN 2039-9340

Daut, Azizah and Mohd Mokhtar, Sany Sanuri and Pangil, Faizuniah (2012) The influence of educational - Factor capital on the tangible career outcome of MBA graduates. International Journal of Business and Management Studies , 4 (1). pp. 31-43. ISSN 1309-8047

Daut, Azizah and Mohd Mokhtar, Sany Sanuri and Pangil, Faizuniah (2012) The influence of educational factor capital on the tangible career outcomes of MBA graduates. International Journal of Business and Management Studies, 4 (1). pp. 31-43. ISSN 1309-8047

Maiyaki, Ahmed Audu and Mohd Noor, Norzaini and Mohd Mokhtar, Sany Sanuri (2011) The influence of service quality of mobile phone on customer satisfaction in Malaysia: A students’ feedback survey. Journal of Business Management and Accounting (JBMA), 1 (1). pp. 79-97. ISSN 2231-9298

AlQershi, Nagwan and Abas, Zakaria and Mohd Mokhtar, Sany Sanuri (2019) The mediating effect of human capital on the relationship between strategic innovation and the performance of manufacturing SMEs in Yemen. Organizations and Markets in Emerging Economies, 10 (1). pp. 57-77. ISSN 20294581

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2011) The mediating effects of first call resolution on call centers’ performance. Journal of Database Marketing & Customer Strategy Management, 18 (1). pp. 16-30. ISSN 1741-2439

Salimon, Maruf Gbadebo and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri (2017) The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants. International Journal of Bank Marketing, 35 (4). pp. 558-582. ISSN 0265-2323

Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri and Abdullateef, Aliyu Olayemi (2013) The moderating effect of long-term orientation culture on the relationship between trust, personalization and customer satisfaction and loyalti: A proposed framework. International Journal of Academic Research in Business and Social, 3 (9). pp. 117-131. ISSN 2222-6990

Mohd Mokhtar, Sany Sanuri and Arshad, Rozita (2013) The ongoing challenges of total quality management: An agenda for future sustainability. In: 1st International Conference on Innovation and Sustainability (ICOIS 2013), 3-4 April 2013, Sunway Resort Hotel & Spa Kuala Lumpur, Malaysia. (Unpublished)

Mohd Mokhtar, Sany Sanuri and Maiyaki, Ahmed Audu and Mohd Noor, Norzaini (2011) The relationship between service quality and satisfaction on customer loyalty in Malaysian mobile communication industry. School of Doctoral Studies (European Union) Journal. pp. 32-38. (Unpublished)

Mujtaba Abubakar, Muhammad and Mohd Mokhtar, Sany Sanuri and Abdullattef, Aliyu Olayemi (2013) The role of long-term orientation and service recovery on the relationships between trust, bonding, customer satisfaction and customer loyalty: The case of Nigerian retail banks. Asian Social Science, 10 (2). pp. 209-220. ISSN 1911-2017

Adawiyah, Wiwiek Rabiatul and Daud, Mohamad Basir and Mohd Mokhtar, Sany Sanuri (2011) The role of workplace spirituality as a moderator on the relationship between soft TQM and job satisfaction. In: AGBA 8th Annual World Congress, September 15 - 17, 2011 , Dongbei University of Finance & Economics (DUFE) Dalian, China . (Unpublished)

Ariffin, Hasfizani and Mohd Mokhtar, Sany Sanuri and Abdullah, Nur Farhana (2018) The roles of technology in enhancing service excellence in higher education. In: 2nd Conference on Technology and Operations Management (2ndCTOM), February 26-27, 2018, Universiti Utara Malaysia, Kedah, Malaysia. (Unpublished)

Ariffin, Hasfizani and Mohd Mokhtar, Sany Sanuri and Abdullah, Nur Farhana (2019) The roles of technology in enhancing service excellence in higher education. In: School of Technology Management and Logistics. 978-967-2276-11-1, Sintok, pp. 83-94. ISBN 978-967-2276-11-1

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2011) The strategic impact of technology based CRM on call centers' performance. Journal of Internet Banking and Commerce, 16 (1). pp. 1-17. ISSN 1204-5357

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Salimon, Maruf Gbadebo and Perumal, Selvan (2018) The strategic options to enhance the competitive advantage of Malaysian restaurant sector. GeoJournal of Tourism and Geosites, 21. pp. 123-132. ISSN 2065-0817

Zainal Abidin, Suriati and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2011) A systematic analysis of innovation studies: A proposed framework on relationship between innovation process and firm's performance. The Asian Journal of Technology Management, 4 (2). pp. 65-83. ISSN 1978-6956